I’m returning from my morning walk and as I’m
getting closer to my house two little white dogs
start trotting towards me barking.
I can tell because of the dirt on the paws and fur
they dug themselves out of someone’s yard. They
are barking in a playful manner almost as if they
were saying “yeh man can you helps us out we got
A car comes through the neighborhood, and I
realize they are about to get hit so I walked
around a bit with them following me looking for
someone who might be looking for their lost dogs.
That’s not working I then notice a third dog
clearly their friend comes up to me, this dog
seemed to have more sense because it was not
walking in the street I also notice this dog had
an identification tag on with the address on it.
I befriend the little dog and look at the tag and
realize the dog lives around the corner. I walk
around the neighborhood and eventually find the
The dog with the tag sits there like “yeah man
this is where we live.”
I ring the doorbell a few times and nobody
answers. I then pull up a database and find a
possible phone number for the person that lives at
I call and leave a message letting the person know
their dogs are out. As I’m leaving the message
a neighbor that lives next door to this person
comes out and tries to put the dogs back in the
After talking with her I realized she knows the
owner, and everything should be fine.
I thought this a was a good lesson in marketing.
People need to be able to locate you. In our case
it might not be a tag around our necks but a tag
we keep in our pocket aka a business card. Perhaps
a website. He truth is you want a variety of ways
for people to locate you. Business cards, social
media, website(s), media, referrals and the list
Without marketing nobody can find us and we are
just like the little white dogs roaming the
streets barking and hoping someone is paying
Have an Amazing Day and thank you for attending
another episode of Eric’s Escapades.
Eric “The Dog Whisperer” Anderson
P.S. Do you want to get paid to speak on virtual
events or onstage. If YES, my 2-day LIVE event is
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