Not everything works perfectly.
Let me explain.
I invested some money into some advertising. The organization said they had 29,000 people on their list.
I gave them what they asked for and I ended up getting three people to sign up for what I was promoting with one person attending.
Just like some athletic trainers and players exaggerate the height and weight of their players to hopefully improve recruiting efforts.
Some companies that sell advertising exaggerate the size and relationship they have with their audience to recruit more people to pay for their advertising.
If you have ever tried to delete a Facebook account, it not as easy as it should be.
More people / accounts helps sell advertising.
Here are a couple of solutions. I assume they are most likely not telling the truth about the size of their audience. More importantly I almost always ask this question.
How engaged is your audience? An engaged audience of 100 people is far better than 29,000 that never see your message.
Here are a couple of solutions.
Set up a pay for performance situation. This just means they get paid based on how well the list responds to your product or service.
Look at it as a test, always test instead of guess.
An important point – you can still do very well even when they fudge the numbers. Just beware.
Have an Amazing Day and thank you for attending another episode of Eric’s Escapades.
Eric “On To The Next Thing” Anderson
P.S. I am very transparent in Eric’s Escapades because if you act like everything is always perfect no one believes you anyway. LOL
P.P.S. I almost forgot to share this I help salvage the failed opportunity by getting a testimonial from the one attendee. Always look for ways to leverage every opportunity regardless how it turns out.