The other day my daughter is watching me work and says WOW daddy why do you have so many emails in your inbox.
I tell her because I’m on lots of other peoples lists.
She asks WHY?
Here’s why – first off, I purposely sign up and get on the lists for companies and marketers that know something about marketing and selling.
I discovered you can receive a million-dollar marketing education by observing what other companies are doing and ask questions / observing why they are taking that action etc.
Your education goes deeper when you invest in the product and study their follow up marketing process, take note of their upsells, cross sells price points, how they maintain the relationship etc.
I first started doing this with MAIL IN OFFERS in the late 90’s and I discovered an entirely new world of how people are selling and marketing their products and services.
This helps simulate ideas that can easily be adapted to what it is that you do with very little creativity.
I discovered if someone is doing something over and over again it’s HIGHLY likely that something is working for them.
And that my friend is why I have so many emails in my inbox AND why love getting “junk” mail because one person’s junk mail is another person’s treasure.
Thank you for attending another episode of Eric’s Escapades.
Eric “I Love Junk Mail” Anderson
P.S. Some of you may remember the commercials back in the day for Hair Club, the guy that said “I’m not only the Hair Club president, but I’m also a client” Side note - that is a strategy right there. Be your own case study! Anyway, recently called into a radio ad for Hair Club to get into their marketing matrix. And they are relentless and do a FANTASTIC JOB marketing and selling their service. They invest TONS of money on their advertising and now I’m able to learn some of their process.
P.P.S. Last night I hosted the first session How To Finish Your Book In Record Time. Everyone that attended knows we have 4 more days of the training. This happens each night at 7:00 pm est. If you are already on the list you will now receive your reminders from my zoom account. If you want to join us for the rest of the week here is the link. https://zoom.us/webinar/register/WN_AJDDJD36STiWOjdXszfBqg
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