Imagine being known around the world and nobody
really knows who you are!
There is a HUGE lesson here. Let me explain!
Recently I was walking with a client to the venue
in their city and then he GETS ALL EXCITED and
says “Eric have you ever heard of Banksy”
I said “that’s the Famous Street Artist nobody
He said “exactly” and then points out a piece
of art painted on a wall and said “this is an
We talked about it for a second and moved on.
Banksy is a Street Artist that shows up does some
art and vanishes into the night and there is a ton
of mystery around who this person really is.
Now let’s fast forward to a consulting call I
was having with a client.
I’ll keep some of what I told her mysterious
because naturally it’s a consulting call.
Anyway, she is now involved in a new industry BUT
wants to avoid needing to use social media by
plastering her face and business all over the
I told her to just go in the opposite direction
and go against the grain by using that as your
For example, being upfront and telling people you
are not going to find me on social media because
what I offer is a private referral-based service.
You have to be referred and then you must apply to
work with me.
If you ae accepted then and only then I will bring
you on as a client. Unlike everyone else in my
industry I only take on 12 new clients a year. I
do this because it allows me to put that
additional time into my clients and make sure you
get all the attention you deserve.
Naturally there is more to it and the language is
very nuanced for what she is doing.
The point is you can sell / marketing against the
grain. In this case she becomes famous for
entirely different reasons. I detailed to her how
she could use speaking to get her 12 clients for
Like burger king said you can have it your way.
Have an Amazing Day and thank you for attending
another episode of Eric’s Escapades.
Eric “I have not had Burger King in years” Anderson
P.S. I told my daughter an artist about Banksy and
she asked how does this person get their praise.
I said they do get praise their just not getting
it in person. She said yeah!
P.P.S. It’s also important to point out that
Banksy is not a Graffiti Artist but a Street
Artist. Simple shift in language and what you
call yourself can go a long way.