Not many people are familiar with the phrase Host Parasite Marketing.
Naturally you know how a Parasite operates in nature.
Here is the definition of Host Parasite Marketing . . .
A person or organization that feeds off the host(s), and gets its business at the expense of its host(s).
Yep, just like a parasite in nature.
During a recent live webinar a few of the attendees started putting their contact information in the chat asking people to contact them for business.
This routinely happens during LIVE in person events too.
Almost always there is someone working the room looking for business with little to zero interest in the topic of the seminar their just there to eat off the host.
Obviously, all of this is at the expense of the host.
In some cases, the parasite means no harm they are just doing what they know to do.
But in other cases, the Parasite knows EXACTLY what they are doing and is just out for themselves and could care less.
I once saw a “Parasite” complain when someone was doing exactly what they do all the time. I called him out on it and said you do this all the time. His response was well this is different. I ask why. Silence!
Obviously, it was different because it was HIS business.
There are lots of challenges with being a Parasite, the biggest being you will only go so far and once you are found out people don’t want to deal with you and even worse they spread the word to other people and your job gets harder.
When you learn how to market yourself you can create opportunity on demand and generate as much business as you can handle. You can comfortably spend tons of money because you KNOW its coming back to you in droves. That my friend is called return on investment.
Have an Amazing Day and thank you for attending another episode of Eric’s Escapades.
Eric “Just Sharing The Truth” Anderson
P.S. There are plenty of networking events that are set up to meet people exchange contact info and generate business the is no need to feed off of someone else.
P.P.S. There is also a strategy called Profit Partnerships where you get permission from the host. Matter of fact the host will HAPPILY PROMOTE you to their audience. Everybody Wins!
Leave a Reply.