This is a previous episode from few years ago that
I update a bit. Check it out!
I’m right at the size where I really can’t
find a lot to wear at the traditional department
store and I’m just at the beginning sizes for
the Big and Tall store.
Yep, I’m a bit awkward!
When I first moved to Atlanta, I walked into a
clothing store that also did alterations.
I needed to get the ONLY sports coat I had at the
time fixed. It had these bubbles in the fabric, it was
buckling in this really weird way.
While talking with the Mr. Johnson the owner of the store I
realized he also made custom clothing. He sat me down a talked to me
about men’s clothes and how there made, fabrics proper
It was fascinating to hear what he was saying, you
can tell when you are in the presence of someone who really
knows their topic.
He explained the problem with my sports coat was
I was having it dry cleaned way too much and because
I was having it OVER CLEANED it caused the glue in
the sports coat to come unglued and that is why
He went on to explain when companies have their
clothes made, they are made in mass. And instead
of the clothing being sewn together in the proper
spots they use glue.
Custom clothing when made properly are
sewn together. It’s a very different process.
At the time I worked downtown selling newspapers
over the phone and after work for the next few
days I would stop by and talk with Mr. Johnson.
One of my goals at the time was to have some
Mr. Johnson suggested I start with a pair of
pants. I finally made the plunge and ordered my
first pair of custom pants. He took all the
measurements and went to work. There were a
couple of additional fittings to make sure the
pants were right. I also discovered one of legs is longer then the other.
The day I picked up my pants he said lots of
people are going to make nice comments about your
pants and how well they fit you.
I was thinking yeah right who is going to notice
that. The next day I wore my NEW PANTS people
noticed immediately and made nice comments. Even
total strangers stopped me on the street and said
wow those are some nice pants. I
thought to myself are you kidding "did Mr. Johnson pay these
Knowing what I now know about marketing Mr.
Johnson used what’s called Education Based
Marketing. He educated me about men’s clothing
how they should fit, fabrics etc. I was sold.
The biggest lesson was don’t dry clean your suit all the
time he suggested maybe few times a year unless
something major happens and you have to get it
Education based marketing is POWERFUL!
Here is one way I use this this in my speaking
business. When a potential client contacts me about an
At a certain point in our conversation I’ll
"Even if we can’t work together, I still
want you to benefit so based on everything you told me this is what
you need to consider when booking a speaker."
I then proceed to educate them on what to consider I’m almost always telling them stuff they never even thought about and how it will impact their event.
I’ve taught this "script" to all sorts of
business and it really easy to apply it to anything.
Go out and put this to work in your life.
Thank you for attending another episode of
Have an Amazing Day!
Eric "Pants Finally Fit" Anderson
P.S. Start sharing information with your clients
and soon to be clients they can benefit from.
This will develop trust while sharing your
expertise. When it’s time for them to make the
investment in your products or services your odds
P.P.S. Before I forget If you have not done so
already make sure you register for this months Q&A
session I’m hosting. This is the time to get
you questions answered about the Power of Speaking
and how to use it to grow. Click the link below
and register right now and save your seat.