Before I get into today’s episode this is just a quick reminder that this evening January 25, we are having the monthly Q&A Session. Make sure you attend to get your questions answered about the business of speaking. The link below will allow you to reserve your seat I will get started precisely at 6:00pm EST.
What you call yourself aka your title can have dramatic impact in how people respond to you. Let me explain.
Since I run Facebook ads, they present me with the opportunity to talk LIVE with one of their “Facebook Marketing Experts” about making my ads more effective.
Yesterday I spoke with one of their Facebook Marketing Experts to get some clarification on an ad I was about to run.
During our conversation it hit me that their Facebook Marketing Experts are really subtle Sales people put in place to get you to spend more on your ads.
This is not a bad thing; I’m just pointing out it took a number of these calls before it clicked that this is what’s going on here.
I missed it because of the title and because the call was set up to help me with Facebook Ads I was running.
The challenge is I realized each time they NEVER actually helped with my initial reason for reaching out to get their support.
The point is what you call yourself matters. People will almost always except you at your own appraisal and then you get all the credibility that comes with the title.
One of the first times I recognized this principle when I was an opening act for comedians. When the host of the show brought me on stage, he referred to me as a comedian, not a magician.
When people saw me out in public they would come up and say “you’re that comedian.” I have to much respect for “Good Comedians” to claim that title. I’m humorous but far from being a comedian.
When I transitioned from magician to speaker the first thing, I did was change my title. Keynote Speaker / The Magician with a Message
If you want to reinvent yourself start by changing what you call yourself. Not just for other people but also for yourself.
Thank you for attending another episode of Eric’s Escapades.
Have an Amazing Day!
Eric “Titles Matter” Anderson
P.S. This zoom link will allow you to reserve your seat for our question and answer session happening this evening January 25 at 6:00pm. Can’t wait to see you. Get your questions ready! https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq