and The Winner Is _____________.

I’m rushing out this morning because my kids are being inducted into the Honor Society for their school.   They like to say they are building up their resumes.
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I thought it the perfect moment to talk about awards / credentials.
If you have an award / credential you want to explain it in a way that someone outside of your industry would understand it’s merits. 
For example, I was given a Presidential Citation from the Society of American Magicians.  While it sounds kind of cool the truth is the VAST MAJORITY people outside of that of that industry it means nothing until I add this statement. 
It would be the same as receiving a Lifetime Achievement Award from the Oscars.  See how I did that I equated it to something more people have heard about.
Lots of people like to showcase their alphabet soup after their name but they miss explaining to people its importance.  Less is more pick one or two and use them in your introduction’s websites etc.  People get the idea. 
Here is the absolute truth can you produce the result you promise that’s the credential people care about.
What if you don’t have any awards? 
Here a novel idea, create your own.  How do you think all these awards got started?  Think about it for a second. 
Anyway, I’m off to take some pictures of the kids and their resume building ceremony. LOL
Thank you for attending another episode of Eric’s Escapades. 
Have an Amazing Day!
 
Sincerely,
Eric “ABC“ Anderson
 
P.S.  Awards and credentials are nice to have but the marketplace wants the result.