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Rant Enclosed

3/29/2023

0 Comments

 
Not many people are familiar with the phrase Host Parasite Marketing.
Naturally you know how a Parasite operates in nature.

Here is the definition of Host Parasite Marketing . . .

A person or organization that feeds off the host(s), and gets its business at the expense of its host(s).

Yep, just like a parasite in nature.

During a recent live webinar a few of the attendees started putting their contact information in the chat asking people to contact them for business. 

This routinely happens during LIVE in person events too.

Almost always there is someone working the room looking for business with little to zero interest in the topic of the seminar their just there to eat off the host.

Obviously, all of this is at the expense of the host.

Not Cool!

In some cases, the parasite means no harm they are just doing what they know to do. 

But in other cases, the Parasite knows EXACTLY what they are doing and is just out for themselves and could care less.

I once saw a “Parasite” complain when someone was doing exactly what they do all the time.  I called him out on it and said you do this all the time.  His response was well this is different.  I ask why.  Silence!

Obviously, it was different because it was HIS business.

There are lots of challenges with being a Parasite, the biggest being you will only go so far and once you are found out people don’t want to deal with you and even worse they spread the word to other people and your job gets harder.

When you learn how to market yourself you can create opportunity on demand and generate as much business as you can handle.  You can comfortably spend tons of money because you KNOW its coming back to you in droves.  That my friend is called return on investment.

Rant Over!

Have an Amazing Day and thank you for attending another episode of Eric’s Escapades.
 
Be Amazing!
 
Sincerely,
Eric “Just Sharing The Truth” Anderson
 
P.S. There are plenty of networking events that are set up to meet people exchange contact info and generate business the is no need to feed off of someone else.
 
P.P.S. There is also a strategy called Profit Partnerships where you get permission from the host.  Matter of fact the host will HAPPILY PROMOTE you to their audience.  Everybody Wins!
 
 
 
 
 
 
 
 
 
 
 
 
 

0 Comments

Question Answered about kids and speaking

9/7/2022

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In the last few days people have reached out to me asking is there money to be made speaking at youth events or do you have to do it for free.

This quick will reveal the answer while explaining a key concept.
Here it goes, I was in California for an event and the day before my flight headed back to Atlanta, I met up with a friend I had not seen in years. 

She invited some friends to her house for a cookout.  Naturally the conversation turns to what do you do. When one of the ladies found out I was a speaker she got all excited and said when are you leaving because we have $3500 in our budget that we MUST get rid of in the next couple of days or we get less money in our budget next year. 

Can you come out and speak to our school in the next couple of days?
I changed my flight and did the gig two days later.  End of story!

YES, you can get paid to speak at youth events.  Sidebar – organizations needing to spend budgets or they lose the money is VERY COMMON and if you are able to help them it’s a win-win for you and the organization.

I have the pleasure of speaking to corporate audiences and youth groups and everything in-between.  Because of the variety of audiences, I have worked with over the years I had to create a booking / marketing process that works for all price points and every type of group.

During my upcoming 2-day LIVE conference Speaking For Newbies I will do a DEEP dive into the process and how you can use what I share to get paid to speak.

Go to the link below and check out all the details and find out how you can get a scholarship to attend.

Speaking For Newbies 2 Day LIVE Conference

Click the link above and have an Amazing Day and thank you for attending another episode of Eric’s Escapades.
 
Be Amazing!

Sincerely,
Eric “Kids Are Great Audiences Too” Anderson
 
P.S. Oh I almost for got to mention one of the questions was about price and how much money can you get for speaking to youth.  This is not the answer people want to hear but it’s the truth.  It depends.  Some groups have more some have less.  The question is how do you present your talk in a way they want to book you and you get everything you can out of the opportunity. Click Here Now because during Speaking For Newbies LIVE I will pull back the curtain and reveal the truth about how to get paid to speak even if nobody has ever heard of you and you have never been paid to speak.  Get Ready!
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The One Word Reason Everyone’s Using

6/6/2022

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Obviously with inflation the price of EVERYTHING has gone up. Here’s my question to you.  Have your prices gone up yet?  If not, you can raise your fees with little to zero resistance because people get it.

I have a friend that operates a kid’s ridable train in a mall and I noticed he raised the train rides by 20%. 

Matter of fact I saw a woman who must have been a regular customer take the money to hand it to the train conductor and she goes back to her husband who had her purse to get another dollar. 

The husband asked what happened? 

She simply got another dollar and said “inflation.”

You DON’T need a reason to raise your prices but if wanted a reason you have one now.
Go up a bit and I’m sure you will be just fine.

Thank you for attending another episode of Eric’s Escapades. 

Have an Amazing Day!
 
Sincerely,
Eric “Everything’s Up“ Anderson
 
P.S.  Just a heads-up Saturday June 18, 2022 I’m doing a four hour workshop on how to use speaking to build your business.  It will be hosted by Club Entrepreneur Atlanta.  I’ll provide more details soon just wanted to let you know to put this on your radar.

 
 
 
 

0 Comments

Secret Lesson Enclosed

4/12/2022

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I saw in the news that Elon Musk now owns 9 percent of Twitter.  Musk then made a comment about turning Twitters Corporate Headquarters into a homeless shelter. 

If his comment is a threat about taking over the company and cleaning house they should be concerned because he has the money to do exactly that.

The hidden lesson in this story is something I learned from a mentor and honestly, I’m still trying to full comprehend its power.

The person that can spend the most money wins! The other side of that coin is the person with the best marketing wins.  If you combine the two it’s Endgame in whatever you decide to go after.

When I applied this to my presentation business I started averaging 186 events a year.

If money is funny you have to get creative and relentless with your marketing.  I remember coming out of foster care and complaining that I did not have any resources to make things happen. 

Then I discovered the one thing I did have was being resourceful and that was enough to get me out of the situation I was in at the time.
Naturally money is a tool that you can do amazing things with BUT being resourceful will do AMAZING things too.

Thank you for attending another episode of Eric’s Escapades.  
​
Have an Amazing Day!
 
Sincerely,
Eric “We all need to be reminded“ Anderson
 
P.S.  Just a friendly public service announcement.

 
 
 

0 Comments

Little Girl experiences Something magical

4/11/2022

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As I’m walking out of the grocery store, I stop to watch a father teaching his daughter how to put a quarter into the little gumball machine that delivers a prize. 

The little girls is maybe 3 or four years old and she is sitting down on the ground with her legs under the machine and her face right next to the chamber / door were the prize will exit. 

She put the quarter into the slot and her father directs her how to turn the device.  You hear the sound of the prize coming down the chamber and hits the back of the door. 

There is an audible gasp from the little girl.  Her father directs her to put her hand under the door and she opens the door and the bubble with the prize inside drops into her hand and she starts screaming and applauding the machine.  

I’m not sure what she received in the prize but I’m sure she was happy!

My question to you is how can this make you more income as a speaker.

Simple!

Make sure the people that come into your world have a magical experience.
From their first introduction to you, to the delivery of your presentation, all the way to you saying thank you.

Looking at these three components of what you do while always asking the question how can I improve the experience for every person that comes into my world. 

One thing the dad with his daughter that you can do is to EDUCATE people that come into your world what will happen next. When that thing happens next just as you said you are putting your expertise on display.

This will help you generate massive gains. 

Thank you for attending another episode of Eric’s Escapades.  

Have an Amazing Day!
 
Sincerely,
Eric “That Little Girl Put A Big Smile On My Face“ Anderson
 
P.S.  Don’t underestimate the power of educating people about your process and what to expect.  If you want to take it to the MAX use this script.  Even if you never use my service I want you to still benefit so here is what you need to look for when looking for ____________(insert service).  Now you are truly helping them and they will love that you did.  Guess what a number of those people will still do business with you.

 
 
 
0 Comments

The Show Must Go On...

3/28/2022

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Naturally by now you have seen The Slap Heard
Around the World
 when Will Smith slapped the mess
out of Chris Rock over a joke. If you have not
seen what I’m talking about look it up online.

I did not realize the joke was about Jada Smiths
hair loss (alopecia) and I thought it was a dig at
her movies.

Anyway, Chris Rocks pause after the initial shock
of getting slapped and the fact he kept performing
is an example that the show must go on and is a
lesson that ALL presenters need to remember.

Thank you for attending another episode of
Eric’s Escapades.

Have an Amazing Day!
Sincerely,
Eric “I Think Jada Looks Fantastic“ Anderson

P.S. Now that I understand the joke it was a
bit out of place and Will Smith should not have
done what he did especially after laughing at the
joke in the beginning. I’m sure TONS of money
and attention will be brought to alopecia which is
a good thing.
0 Comments

? He was Fuming because of this… Don’tmake this mistake

3/14/2022

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One of the best marketing strategies is to say
thank you when some refers your services.  Here
are a couple of ways to say thanks for the
referral. . .  

• Send a gift card
• Give a referral fee
• Send a thank you card
• Send a gift card
• Send a gift basket

Naturally there is a TON more you could do.  Even
a combo of all of the above.

Seems obvious but it’s not.  Matter of fact
early on I made the mistake too.

This weekend a friend shared a story in which he
referred a Chef to a client of his and the client
has used the Chef close to a dozen times so far.  
That’s adds up to some really good money. 

Anyway, my friend was doing an event and the Chef
was there and all of this came to light and my
friend was MAD that the Chef never bothered to say
thanks for the referral.

He told me; he told the Chef he will never send
her any more business.  While telling me the story
he was truly upset.

A referral is the easiest client / money you will
ever make.  Just remember to say thank you for the
referral.

Thank you for attending another episode of
Eric’s Escapades.  

Have an Amazing Day!

Sincerely,
Eric “I Made This Mistake Too“ Anderson

P.S.  Matter of fact a friend referred me for an
event I did this weekend.  I paid him a referral
fee before I did the event.  Right now I’m about
to have one of the gifts I mentioned above sent to
the event host too.
0 Comments

A child shall lead them.

3/11/2022

0 Comments

 
Click the link below because even though the video is only 58 seconds long it contains so many life lessons.  Enjoy!

https://www.youtube.com/watch?v=slvHrWMcPPk

The P.S. Will make perfect sense when you watch the video.

Have an Amazing Day and thank you for attending another episode of Eric’s Escapades.

Sincerely,
Eric “Enjoy your weekend” Anderson
 
P.S. I love holding people hands and taking them into some cool areas of life they might be a bit hesitant about at first. 
0 Comments

The Power of the written word, how he walked out of the bank with a bunch of EXTRA MONEY! DONT DO THIS

3/10/2022

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I saw a story in today’s news about film
director Ryan Coogler being unnecessarily detained
by police because a bank teller thought he was
trying to rob the bank because he wrote on the
back of the transaction slip to please be discreet
about counting the money the $12,000 he was
withdrawing from his account.

This reminded me, when I was in the Air Force my
Sergeant went to the bank to withdraw some money
and was arrested for being accused of robbing the
bank.

After an investigation it turned out as a
practical joke someone wrote “this is a robbery
give me all the money” on the back of the
withdrawal slip that he just so happened to get.
WOW!

The written word can be VERY POWERFUL!

In yesterday’s episode I said today or tomorrow
that I would share an opportunity for one of my
products. Well, I decided to wait until next week
because I decided I will use it as a way to show
you how you can use the written word to get people
interested in what you have to offer.

Stay tuned!

Side Note – Since I saw what happened to my
Sergeant in the Air Force I have always checked
the back of banking slips before giving it to the
teller.

Naturally what happened to Mr. Coogle is a
different situation but it did compel to share
this episode.

Have an Amazing Day and thank you for attending
another episode of Eric’s Escapades.

Sincerely,
Eric “Always Looking At Banking Slips” Anderson

P.S. The one question EVERYONE asked my Sergeant
in the Air Force, “Why did you walk out of the
bank with the money when you know you did not
withdraw that much money? He said he was
confused. Interesting!
0 Comments

Take A Note From Netflix

3/9/2022

0 Comments

 
I received an email from Netflix that they are raising their monthly subscription price by a dollar. 

On the surface that may not seem like a lot but multiply that by their 75 million subscribers just in this part of the world and that $1.00 increase is about to make them a ton of dough. 

What’s the lesson? Don’t be afraid to raise your fees.  Even a small increase can have BIG IMPACT!

Matter of fact tomorrow or Friday the 11th I will give you’re the opportunity to get one of my best-selling opportunities for less then it’s value. 

Why?

Because in the near future I’m going to take a page out of Netflix’s book and increase the investment.  I’ll give you all the details in the next day or so about how you can take advantage of this opportunity before I make the shift.

Thank you for attending another episode of Eric’s Escapades. 

Have an Amazing Day!
 
Sincerely,
Eric Anderson
 
P.S.  It’s ok to raise your fees as long as you provide value.

 
 
 

0 Comments

Kids Started It Teacher Finished It

3/8/2022

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From elementary school through high school there was always some kids that sold candy.  I did it a few times but I eventually put myself out of business by eating my product. 

Anyway, the Candy Kid, always had an assortment of candy to sell.  This was a surprising good stream of income. 

Matter of fact while talking with a friend of mine about this he told me he was the Candy Kid and one day his mom came to him fussing asking was he selling drugs because his mom found over $7000 in the top drawer of his dresser. 

He said no momma this is the money I’ve made from selling candy.  Not bad for a kid in the 1970’s

When I pick my kids up from school I always ask about their day and did anything exciting happen. 

Yesterday they shared a few stories and then as a side mention said the assistant principle sells candy and sodas to the students.  I fell out laughing because usually selling candy was something the kids did.

I guess he was the candy kid at school and said I’m not about to miss out on this money.  They also said one of their teachers sells pencils / supplies.  I’m sure this teacher is doing well because kids are always losing and forgetting what they need.

There are lots of directions I can take this episode but the big point I want to mention is go to where the audience you want is already located. 

For example while sitting in the car line waiting to pick up my kids, I’ve seen parents walking up and down the car line passing out fliers for things associated with kids.  Very smart!

When looking for paid speaking opportunities start with organizations that you know are having a conference / event.   Your odds improve tremendously when you go where your audience is located.  Seems simple but you can create a ton of paid speaking opportunities following this system.

Thank you for attending another episode of Eric’s Escapades. 

Have an Amazing Day!
 
Sincerely,
Eric “Kandy Kid For A Day” Anderson
 
P.S.  My son made a great point that the assistant principle sells the candy to the kids and when they experience a sugar rush, they get in trouble with the same person that helped cause the problem. 
 
0 Comments

I Committed A Crime...

3/2/2022

0 Comments

 
A couple of days ago I committed a crime and
didn’t realize it until I was at home in my bed
about to go to sleep.

Let me explain.

There is a authentic Mexican kitchen I go to
occasionally to get some taco’s.  This place is
in the back of a Mexican grocery store.  Like I
said authentic.  

Anyway, I head to the back where the kitchen is
located and I order three carne asada tacos some
rice and beans and a Pineapple Jarrito Soda.  It
was Delicious! 

I usually get my food to go but that day I sat
down and enjoyed my meal.  

Fast forward I’m in bed saying to
myself boy that lunch was good I should do that
again tomorrow.  As I’m dosing off to sleep… I
POP UP and say I did not pay for the food I just
walked out. 

That was the crime I committed. Whoops!

First thing the following morning I went in and
explained to them what happened and funny thing is
they had no idea.  

Because of the language barrier it took a minute
to explain what I did. 

I apologized and we all laughed and I purchased
the same meal again and paid for the meal I walked
out on.

This reminded me the power of saying I apologize
and making it right no matter how innocent the
mistake.  

My question to you is there anyone one you can
apologize too?  

Have an Amazing Day and thank you for attending
another episode of Eric’s Escapades.

Sincerely,
Eric “Made A Mistake ” Anderson

P.S. In a previous episode I’ve talked about the
power of apologizing and how these interactions
can lead to productive opportunities.  Just
something to think about. 
0 Comments

Woops

3/2/2022

0 Comments

 
A couple of days ago I committed a crime and
didn’t realize it until I was at home in my bed
about to go to sleep.

Let me explain.

There is a authentic Mexican kitchen I go to
occasionally to get some taco’s.  This place is
in the back of a Mexican grocery store.  Like I
said authentic.  

Anyway, I head to the back where the kitchen is
located and I order three carne asada tacos some
rice and beans and a Pineapple Jarrito Soda.  It
was Delicious! 

I usually get my food to go but that day I sat
down and enjoyed my meal.  

Fast forward I’m in bed thinking saying to
myself boy that lunch was good I should do that
again tomorrow.  As I’m dosing off to sleep… I
POP UP and say I did not pay for the food I just
walked out. 

That was the crime I committed. Whoops!

First thing the following morning I went in and
explained to them what happened and funny thing is
they had no idea.  

Because of the language barrier it took a minute
to explain what I did. 

I apologized and we all laughed and I purchased
the same meal again and paid for the meal I walked
out on.

This reminded me the power of saying I apologize
and making it right no matter how innocent the
mistake.  

My question to you is there anyone one you can
apologize too?  

Have an Amazing Day and thank you for attending
another episode of Eric’s Escapades.

Sincerely,
Eric “Made A Mistake” Anderson

P.S. In a previous episode I’ve talked about the
power of apologizing and how these interactions
can lead to productive opportunities.  Just
something to think about. 
0 Comments

She LOVED Her Consulting Call

2/2/2022

0 Comments

 
Imagine being known around the world and nobody
really knows who you are!  

There is a HUGE lesson here.  Let me explain!  

Recently I was walking with a client to the venue
in their city and then he GETS ALL EXCITED and
says “Eric have you ever heard of Banksy” 

I said “that’s the Famous Street Artist nobody
knows.”  

He said “exactly” and then points out a piece
of art painted on a wall and said “this is an
original Banksy” 

We talked about it for a second and moved on.

Banksy is a Street Artist that shows up does some
art and vanishes into the night and there is a ton
of mystery around who this person really is.

Now let’s fast forward to a consulting call I
was having with a client. 

I’ll keep some of what I told her mysterious
because naturally it’s a consulting call.  

Anyway, she is now involved in a new industry BUT
wants to avoid needing to use social media by
plastering her face and business all over the
place.  

I told her to just go in the opposite direction
and go against the grain by using that as your
message.  

For example, being upfront and telling people you
are not going to find me on social media because
what I offer is a private referral-based service. 
You have to be referred and then you must apply to
work with me. 

If you ae accepted then and only then I will bring
you on as a client.  Unlike everyone else in my
industry I only take on 12 new clients a year.  I
do this because it allows me to put that
additional time into my clients and make sure you
get all the attention you deserve.

Naturally there is more to it and the language is
very nuanced for what she is doing.  

The point is you can sell / marketing against the
grain.  In this case she becomes famous for
entirely different reasons.  I detailed to her how
she could use speaking to get her 12 clients for
the year.

Like burger king said you can have it your way.

Have an Amazing Day and thank you for attending
another episode of Eric’s Escapades. 

Be Amazing!

 Sincerely,
Eric “I have not had Burger King in years” Anderson

P.S. I told my daughter an artist about Banksy and
she asked how does this person get their praise. 
I said they do get praise their just not getting
it in person.  She said yeah!

P.P.S. It’s also important to point out that
Banksy is not a Graffiti Artist but a Street
Artist.  Simple shift in language and what you
call yourself  can go a long way.
0 Comments

Facebook  reminded me of this

1/25/2022

0 Comments

 
Before I get into today’s episode this is just a quick reminder that this evening January 25, we are having the monthly Q&A Session.  Make sure you attend to get your questions answered about the business of speaking.  The link below will allow you to reserve your seat I will get started precisely at 6:00pm EST.

https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq

What you call yourself aka your title can have dramatic impact in how people respond to you.  Let me explain. 

Since I run Facebook ads, they present me with the opportunity to talk LIVE with one of their “Facebook Marketing Experts” about making my ads more effective.

Yesterday I spoke with one of their Facebook Marketing Experts to get some clarification on an ad I was about to run. 

During our conversation it hit me that their Facebook Marketing Experts are really subtle Sales people put in place to get you to spend more on your ads. 
​
This is not a bad thing; I’m just pointing out it took a number of these calls before it clicked that this is what’s going on here. 
I missed it because of the title and because the call was set up to help me with Facebook Ads I was running. 

The challenge is I realized each time they NEVER actually helped with my initial reason for reaching out to get their support.
The point is what you call yourself matters.  People will almost always except you at your own appraisal and then you get all the credibility that comes with the title.

One of the first times I recognized this principle when I was an opening act for comedians.  When the host of the show brought me on stage, he referred to me as a comedian, not a magician. 

When people saw me out in public they would come up and say “you’re that comedian.”  I have to much respect for “Good Comedians” to claim that title.  I’m humorous but far from being a comedian.

When I transitioned from magician to speaker the first thing, I did was change my title.  Keynote Speaker /  The Magician with a Message

If you want to reinvent yourself start by changing what you call yourself.  Not just for other people but also for yourself. 

Thank you for attending another episode of Eric’s Escapades.

Have an Amazing Day!
​
Sincerely,
Eric “Titles Matter” Anderson
 
P.S. This zoom link will allow you to reserve your seat for our question and answer session happening this evening January 25 at 6:00pm.  Can’t wait to see you.  Get your questions ready! https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq
0 Comments

Rinse and Repeat

1/14/2022

0 Comments

 
One of the pieces of magic I learned early on was removing someone’s watch from their wrist without them knowing. 

I would then give the person some money and say they can keep the money or trade it for something better.  Regardless what they said I would reveal that I had their watch! 

They always bought their watch back. VERY STRONG!  It was responsible for lots of people hiring me just to see me do it to their friends and coworkers etc.

For some reason I STOPPED doing it.  Eventually I started doing it again and said why did I stopped doing this.

Let’s look at an example related to speaking and business.  I created a FUN marketing campaign that booked speaking engagements like crazy!  And guess what, I stopped doing it!

Again, asking myself why did I stopped using this campaign.

Personally, for me I know it’s the thrill of finding new and exciting stuff I can implement in my business. 

With that said when you have something that works KEEP DOING IT OVER AND OVER AGAIN!

When you view a marketing campaign as an ASSET that makes you money each time you use it you view it entirely differently.

One of the easiest things you can do to make some money right now is to look at what you have done successfully and repeat it over and over again. 

Better yet put it on some sort of schedule.  This way your income / results become very predictable.

Thank you for attending another episode of Eric’s Escapades.

Have an Amazing Day!

Sincerely,
Eric “Do It Again” Anderson
 
P.S. When I talked about the watch, you can see what I'm talking about in the video below.  This footage is 26 years old aka Classic Eric

​
0 Comments

Trash 2 Cash

1/13/2022

0 Comments

 
Remember Blockbuster Video?  Depending on how old someone is they may have to Google it.

I saw a story about the last Blockbuster Video in the world being located in Bend Oregon.  Anyway, this got me thinking. 

While returning a video one day I’m at the counter about to checkout and I notice a huge clear bag of empty VHS cases. 

I asked the person helping me what are you about to do with those.  She said throw them in the trash.  I said do you mind if I take them. 

She said sure. 

I then asked how often do you throw these empty cases out.  She said usually once a week.  I asked do you mind if I come buy and pick them up.

Again, not a problem. 

Here is why I was asking.  I was sending promotional videos to clients using the exact same cases but I was PAYING FOR THEM!  Now I had as many “slightly used video cases” as I needed for nothing. 

When Blockbuster switched over to DVD cases I did the same thing. 

This is an example of turning Trash into Cash!

Here is my BIGGER POINT!  This is not about VHS cases this is about being resourceful. 

Here is a quote by Tony Robbins - It's not the lack of resources, it's your lack of resourcefulness that stops you.

When I first heard him say that I said WOW!

One way to be more resourceful is to look at creating a win win situation and using someone else’s resources. 

In the Blockbuster Video example, I saved them a few minutes and took the empty video cases off their hands.

A lot of people want access to other people’s resources without offering that person something they want.  The secret is finding out who has the resources you need and then find out what they want.

Thank you for attending another episode of Eric’s Escapades.

Have an Amazing Day!

Sincerely,
Eric “Kind of Miss Walking In Blockbuster Video” Anderson
 
P.S. You can sign up for the monthly Q&A session about the business of speaking happening on the evening of January 25th by clicking the link below.
​
https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq

 
0 Comments

I Became ungluded In Public!

1/11/2022

0 Comments

 
This is a previous episode from few years ago that
I update a bit. Check it out!

I’m right at the size where I really can’t
find a lot to wear at the traditional department
store and I’m just at the beginning sizes for
the Big and Tall store.

Yep, I’m a bit awkward!

When I first moved to Atlanta, I walked into a
clothing store that also did alterations.

I needed to get the ONLY sports coat I had at the
time fixed. It had these bubbles in the fabric, it was
buckling in this really weird way.

While talking with the Mr. Johnson the owner of the store I
realized he also made custom clothing. He sat me down a talked to me
about men’s clothes and how there made, fabrics proper
sizing etc.

It was fascinating to hear what he was saying, you
can tell when you are in the presence of someone who really
knows their topic.

He explained the problem with my sports coat was
I was having it dry cleaned way too much and because
I was having it OVER CLEANED it caused the glue in
the sports coat to come unglued and that is why
it’s buckling.

He went on to explain when companies have their
clothes made, they are made in mass. And instead
of the clothing being sewn together in the proper
spots they use glue.

Custom clothing when made properly are
sewn together. It’s a very different process.

At the time I worked downtown selling newspapers
over the phone and after work for the next few
days I would stop by and talk with Mr. Johnson.

One of my goals at the time was to have some
custom-made clothing.

Mr. Johnson suggested I start with a pair of
pants. I finally made the plunge and ordered my
first pair of custom pants. He took all the
measurements and went to work. There were a
couple of additional fittings to make sure the
pants were right.  I also discovered one of legs is longer then the other.

The day I picked up my pants he said lots of
people are going to make nice comments about your
pants and how well they fit you.

I was thinking yeah right who is going to notice
that. The next day I wore my NEW PANTS people
noticed immediately and made nice comments. Even
total strangers stopped me on the street and said
wow those are some nice pants. I
thought to myself  are you kidding "did Mr. Johnson pay these
people."

Knowing what I now know about marketing Mr.
Johnson used what’s called Education Based
Marketing. He educated me about men’s clothing
how they should fit, fabrics etc.  I was sold.

The biggest lesson was don’t dry clean your suit all the
time he suggested maybe few times a year unless
something major happens and you have to get it
cleaned.

Education based marketing is POWERFUL!

Here is one way I use this this in my speaking
business. When a potential client contacts me about an
event.

At a certain point in our conversation I’ll
say...

"Even if we can’t work together, I still

want you to benefit so based on everything you told me this is what
you need to consider 
when booking a speaker."

I then proceed to educate 
them on what to consider I’m almost always telling them stuff they never even thought about and how it will impact their event.

I’ve taught this "script" to all sorts of
business and it really easy to apply it to anything.

Go out and put this to work in your life.

Thank you for attending another episode of
Eric’s Escapades.

Have an Amazing Day!

Sincerely,
Eric "Pants Finally Fit" Anderson

P.S. Start sharing information with your clients
and soon to be clients they can benefit from.
This will develop trust while sharing your
expertise. When it’s time for them to make the
investment in your products or services your odds
INCREASE tremendously.

P.P.S. Before I forget If you have not done so
already make sure you register for this months Q&A
session I’m hosting. This is the time to get
you questions answered about the Power of Speaking
and how to use it to grow. Click the link below
and register right now and save your seat.
https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq

​
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Dr Dre Superbowl half time show

1/10/2022

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This weekend I was talking with a friend when she mentioned that Dr. Dre was potentially about to lose millions of dollars because covid my shut down the Super Bowl halftime show and he is producing the show.

I had no idea he was even producing the halftime show.  Keep in mind I heard this from a friend aka word of mouth. 

Then I went online to get the rest of the story. 

The point is simple social media and the internet gets lots of credit BUT many times it’s still good old fashion word of mouth that gets the ball rolling.  People then search for more details online.  It ALL works together as it should.

The second thing I thought interesting about the story is why would they only cancel the halftime show and not the entire Superbowl over covid.  That does not make any sense. 

I thought about it for a second and my marketing brain said this could be part of a campaign to draw major media attention while creating suspense about the Superbowl halftime show performers will it happen or not.

That is a pretty good story for the media to latch on to.  A celebrity in this case Dr. Dre on the hook for millions of dollars for the Super Bowl halftime show.  You just have to know more.

Orchestrating your own controversy is a powerful marketing strategy.

True or not it’s a strategy many have used in the past and will use in the future.  Most importantly YOU can use the principle too.

Finally, Dr. Dre has some serious allegations about past abuse of wives and girlfriends. I would be shocked with this kind of attention about participating in the Super bowl Halftime Show if those claims didn’t pick up steam and bring those stories to the surface in a MAJOR way.   

Before I forget If you have not done so already make sure you register for the monthly Q&A I’m hosting.  This is the time to get you questions answered about the Power of Speaking and how to use it to grow. 

Click the link below and register right now and save your seat.  https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq
 
Have an Amazing Day and thank you for attending another episode of Eric’s Escapades.
 
Be Amazing!
 
Sincerely,
Eric “It’s Got To Make Sense” Anderson
 
P.S. Don’t forget you can orchestrate your own controversy too.
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Stolen Legacy

1/5/2022

1 Comment

 
I remember hearing this story about one of the richest people in the world.

Apparently before going into a meeting this person would say if there is something you don’t want me to see don’t show it to me because if I can benefit from it, I’m going to use it. 

Not sure how accurate this story is but if true at least this person was upfront.

On the same side of that coin a friend shared a situation about someone going to his website and directly taking his testimonials and using them as their own.  WOW!

So here is a little tip. 

When getting video testimonials, make sure the person giving you the review uses your first and last name and then makes their commit. 

This is less about worrying or preventing theft and more for the people that see the review knowing it’s accurate and was done for you.   

Have an Amazing Day and thank you for attending another episode of Eric’s Escapades.
 
Be Amazing!
 
Sincerely,
Eric “Love giving and receiving Rave Reviews” Anderson
 
P.S. I’ve said this before giving testimonials is a great way to market yourself.  Because when the person uses it many people look up the person who gave the review.

 
 
 

1 Comment

A Question without an answer

1/4/2022

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What do you think the main question I get when people find out I aged out of the foster care system and I don’t know my biological parents / family?

Yep, you guessed correctly. 

Have you looked for your biological parents / family?

Here is my answer.

NOPE!

It usually ends in a bit of confusion because some people just can’t understand why would you not want to know.

I’m fine with the situation it is what it is and I’m good with that.  Things happened for a reason.

People respond the way they do because it’s a cliff hanger / open loop.  It’s a question without an answer and people want answers. 
People want the loop closed.

Here is how you can use this in your talks.  You can start a story and get to a really good part and say one moment I’ll get back to that in a second. 

Share some additional information and then close the loop by finishing the story.  Try it out because it’s a really powerful language pattern to help keep people engaged and on edge.

There is plenty more were that came from.

This is just a quick heads up on Tuesday January 25, 2022 I’m going to host a Question and Answer Session for those who have invested to be in my programs. 

As a gift I will also invite some people from Facebook to be a fly on the wall. 
I will only answer questions pertaining to my speaking program and the modules.  I’m going to schedule it for 2 hours. 

You’ll want to attend because the answer to someone else’s question may be EXACTLY the answer YOU have been searching for.

Naturally this is still a few weeks away I just wanted to give you a heads up.  You will find the link to register in the P.S.
​
Oh yeah send your questions to this email. questionsforericanderson@gmail.com
Have an Amazing Day and thank you for attending another episode of Eric’s Escapades.
 
Be Amazing!
 
Sincerely,
Eric “Closing Open Loops” Anderson
 
P.S. You are invited to a Zoom meeting.
When: Jan 25, 2022 06:00 PM Eastern Time (US and Canada)
 
Register in advance for this meeting:
https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq
 
After registering, you will receive a confirmation email containing information about joining the meeting.

 
 

0 Comments

whats Your Theme?

1/3/2022

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Subject line What’s Your Theme?
From:
Eric Anderson
Monday, 6:13 a.m.

I trust you enjoyed your New Years Eve and Day. 

I’m just coming up for air and have put the final touches on my PLAN for 2022.  I’m excited for YOU because what I’m going to gift to you throughout the year and the opportunities, I will offer has the potential to CHANGE LIVES!

My personal theme for 2022 is MASSIVE ACTION! 

If you are not putting a theme to your upcoming plans it really helps, give some clarity to the process while self-directing what you should focus on doing.

I’m expecting some obstacles to magically appear this year.  With the ones I can foresee I’ve already put a plan in place for those.  Naturally there will be some things I WILL not see and I’ll deal with those as they arise. 

The point is I’m doing my best to have a couple of outs when those obstacles appear.
Have an Amazing Day and thank you for attending another episode of Eric’s Escapades.
 
Be Amazing!
 
Sincerely,
Eric “MASSIVE ACTION” Anderson
 
P.S. GET READY!

 

0 Comments

How A Library Book Put Back In The Wrong Location Impacted My Life!

8/18/2021

0 Comments

 
One day more then 25 years ago I’m going a
street theater show in the Legendary Atlanta
Underground. This was the street venue I performed
at when I first moved to Atlanta.

During a performance I performed a memory
demonstration in which I memorized a bunch of
stuff and recalled the info to the audience in an
entertaining manner. 

After the act an older man approached me and says
he would never be able to do what I just did. I
tell him sure you can and I walk him through a
scaled down version of what I just did. 

The man memorized the items just fine and then
gets tears in his eyes and says he was told his
entire life he was learning disabled and I just
proved that wrong.  

We had a nice conversation while I prepared for
the next performance.  I told him how what I just
taught him could be used in a variety of ways.

I was first introduced to memory techniques while
I was in the school library looking for magic
books. I came across the name Harry Lorayne which
I was familiar with because he was the author of a
magic book I owned.  

I go the table with my stack of books and discover
the book from Harry Lorayne was not a magic book
but a book called The Memory Book. I learned in
that moment that Mr. Lorayne professional career
was as a memory expert / trainer.  

I started reading his book on memory and started
to apply what I learned.

Fast forward years later that’s how I explained
to the guy how to memorized some random objects. 
I bring all of this up because yesterday I asked
the question do you have any interest on a mini
training on how to memorize your talk thought for
thought.  You won’t have to use notes and this
will allow you to move through your speech very
naturally.

I asked the question and MANY people SAID YES Eric
I have an interest in that training.  I have
provided the invitation to the meeting in the P.S.
 

If I “remember” I will send a reminder leading
up to Monday August 23, 2021 at 7:00pm. 

Remember to take the info in the P.S. and put it
on your schedule.

Thank you for attending another episode of
Eric’s Escapades.

Have an Amazing Day!

Sincerely,
Eric “Thanking Harry Lorayne” Anderson

P.S. Eric Anderson is inviting you to a scheduled
Zoom meeting.

Topic: How To Memorize your Speech Thought For
Thought

Time: Aug 23, 2021 07:00 PM Eastern Time (US and
Canada)

Join Zoom Meeting

https://zoom.us/j/4403050905

Meeting ID: 440 305 0905

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Meeting ID: 440 305 0905

Find your local number:
https://zoom.us/u/acSP6NAJ6o
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I walk Into the garage and this is what i discovered...

8/10/2021

0 Comments

 
Here is how easily you can have your day thrown off. 

I had a junk removal guy scheduled to come by so to prepare I go into the garage to organize exactly what I want hauled off. 

Anyway in the process I discovered a bunch of boxes that were soaked actually ruined along with everything inside of them from some water.

I start to investigate and realize there is a leak around the water heater with water spewing out. That changed the course of my day because now I had to solve this until I can get someone out to fix the problem.

Anyway, a small leak can bring down the biggest ships is somewhat cliché but holds a lot of truth.  Here is a leak I experienced in my business that cost me opportunities. 

I did not realize my voicemail was FULL so I was not receiving my messages and missed out on a couple of speaking gigs.  By the time I realized it the opportunities had passed.  Since every speaking gig will almost always produced at least one more paid speaking engagement, the question is how much did I miss out on because of this leak I had in my business.

Take a moment and see what leaks you can fix in what you offer the world and you will be flooded with way more opportunity.  Naturally being flooded with more business is a good thing.

To help stimulate your thought process here is one leak that slips by many people and one I had to fix in my business.  For the longest I “thought” because I was good at what I was able to do that by itself would be enough to get people calling me. 

Wrong!

Nobody knew how good I was until AFTER they experienced what I had to offer.

In this case the leak was in my thought process and here is how I fixed the leak.

I discovered marketing and realized being good at what you do helps you on the back end AFTER someone knows you exist.

Go out and fix those leaks.

Thank you for attending another episode of Eric’s Escapades.

Have an Amazing Day!

Sincerely,
Eric “Still Plugging Leaks” Anderson
​
P.S.  I received a call from my friend Joe Turner who also happens to be a member of one of my programs AND a reader of Eric’s Escapades.  Joe asked if I would like to perform on his production Atlanta Magic Night, I said sure I would love to do it.  Joe and I tried to make this happen a couple of years ago had there was scheduling conflict so I’m excited we can do it now.  If you are in Atlanta or close by, I would LOVE to have you come out to the show.  The link below will give you all of the details.
https://www.eventbrite.com/e/atlanta-magic-night-w-joe-m-turner-eric-anderson-magic-katrina-tickets-164186318699
0 Comments

Three Dogs Are running Towards Me And Here is what happend next...

8/2/2021

0 Comments

 
I’m returning from my morning walk and as I’m
getting closer to my house two little white dogs
start trotting towards me barking. 

I can tell because of the dirt on the paws and fur
they dug themselves out of someone’s yard.  They
are barking in a playful manner almost as if they
were saying “yeh man can you helps us out we got
out” 

A car comes through the neighborhood, and I
realize they are about to get hit so I walked
around a bit with them following me looking for
someone who might be looking for their lost dogs. 

That’s not working I then notice a third dog
clearly their friend comes up to me, this dog
seemed to have more sense because it was not
walking in the street I also notice this dog had
an identification tag on with the address on it.

I befriend the little dog and look at the tag and
realize the dog lives around the corner.  I walk
around the neighborhood and eventually find the
house.  

The dog with the tag sits there like “yeah man
this is where we live.” 

I ring the doorbell a few times and nobody
answers.  I then pull up a database and find a
possible phone number for the person that lives at
the address. 

I call and leave a message letting the person know
their dogs are out.  As I’m leaving the message
a neighbor that lives next door to this person
comes out and tries to put the dogs back in the
lock fence.  

After talking with her I realized she knows the
owner, and everything should be fine.

I thought this a was a good lesson in marketing. 
People need to be able to locate you.  In our case
it might not be a tag around our necks but a tag
we keep in our pocket aka a business card. Perhaps
a website.  He truth is you want a variety of ways
for people to locate you.  Business cards, social
media, website(s), media, referrals and the list
goes on.  

Without marketing nobody can find us and we are
just like the little white dogs roaming the
streets barking and hoping someone is paying
attention.  

Have an Amazing Day and thank you for attending
another episode of Eric’s Escapades.

Sincerely,
Eric “The Dog Whisperer” Anderson

P.S. Do you want to get paid to speak on virtual
events or onstage.  If YES, my 2-day LIVE event is
happening here in Atlanta.  The absolute truth
will be revealed.  This is the answer.  Click the
link below for the information about what you will
discover during the event.  

https://www.speakingfornewbies.com/
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