I saw in the news that Elon Musk now owns 9 percent of Twitter.  Musk then made a comment about turning Twitters Corporate Headquarters into a homeless shelter. 

If his comment is a threat about taking over the company and cleaning house they should be concerned because he has the money to do exactly that.

The hidden lesson in this story is something I learned from a mentor and honestly, I’m still trying to full comprehend its power.

The person that can spend the most money wins! The other side of that coin is the person with the best marketing wins.  If you combine the two it’s Endgame in whatever you decide to go after.

When I applied this to my presentation business I started averaging 186 events a year.

If money is funny you have to get creative and relentless with your marketing.  I remember coming out of foster care and complaining that I did not have any resources to make things happen. 

Then I discovered the one thing I did have was being resourceful and that was enough to get me out of the situation I was in at the time.
Naturally money is a tool that you can do amazing things with BUT being resourceful will do AMAZING things too.

Thank you for attending another episode of Eric’s Escapades.  
​
Have an Amazing Day!
 
Sincerely,
Eric “We all need to be reminded“ Anderson
 
P.S.  Just a friendly public service announcement.
 
 
 

As I’m walking out of the grocery store, I stop to watch a father teaching his daughter how to put a quarter into the little gumball machine that delivers a prize. 

The little girls is maybe 3 or four years old and she is sitting down on the ground with her legs under the machine and her face right next to the chamber / door were the prize will exit. 

She put the quarter into the slot and her father directs her how to turn the device.  You hear the sound of the prize coming down the chamber and hits the back of the door. 

There is an audible gasp from the little girl.  Her father directs her to put her hand under the door and she opens the door and the bubble with the prize inside drops into her hand and she starts screaming and applauding the machine.  

I’m not sure what she received in the prize but I’m sure she was happy!

My question to you is how can this make you more income as a speaker.

Simple!

Make sure the people that come into your world have a magical experience.
From their first introduction to you, to the delivery of your presentation, all the way to you saying thank you.

Looking at these three components of what you do while always asking the question how can I improve the experience for every person that comes into my world. 

One thing the dad with his daughter that you can do is to EDUCATE people that come into your world what will happen next. When that thing happens next just as you said you are putting your expertise on display.

This will help you generate massive gains. 

Thank you for attending another episode of Eric’s Escapades.  

Have an Amazing Day!
 
Sincerely,
Eric “That Little Girl Put A Big Smile On My Face“ Anderson
 
P.S.  Don’t underestimate the power of educating people about your process and what to expect.  If you want to take it to the MAX use this script.  Even if you never use my service I want you to still benefit so here is what you need to look for when looking for ____________(insert service).  Now you are truly helping them and they will love that you did.  Guess what a number of those people will still do business with you.
 
 
 

I received an email from Netflix that they are raising their monthly subscription price by a dollar. 

On the surface that may not seem like a lot but multiply that by their 75 million subscribers just in this part of the world and that $1.00 increase is about to make them a ton of dough. 

What’s the lesson? Don’t be afraid to raise your fees.  Even a small increase can have BIG IMPACT!

Matter of fact tomorrow or Friday the 11th I will give you’re the opportunity to get one of my best-selling opportunities for less then it’s value. 

Why?

Because in the near future I’m going to take a page out of Netflix’s book and increase the investment.  I’ll give you all the details in the next day or so about how you can take advantage of this opportunity before I make the shift.

Thank you for attending another episode of Eric’s Escapades. 

Have an Amazing Day!
 
Sincerely,
Eric Anderson
 
P.S.  It’s ok to raise your fees as long as you provide value.
 
 
 

From elementary school through high school there was always some kids that sold candy.  I did it a few times but I eventually put myself out of business by eating my product. 

Anyway, the Candy Kid, always had an assortment of candy to sell.  This was a surprising good stream of income. 

Matter of fact while talking with a friend of mine about this he told me he was the Candy Kid and one day his mom came to him fussing asking was he selling drugs because his mom found over $7000 in the top drawer of his dresser. 

He said no momma this is the money I’ve made from selling candy.  Not bad for a kid in the 1970’s

When I pick my kids up from school I always ask about their day and did anything exciting happen. 

Yesterday they shared a few stories and then as a side mention said the assistant principle sells candy and sodas to the students.  I fell out laughing because usually selling candy was something the kids did.

I guess he was the candy kid at school and said I’m not about to miss out on this money.  They also said one of their teachers sells pencils / supplies.  I’m sure this teacher is doing well because kids are always losing and forgetting what they need.

There are lots of directions I can take this episode but the big point I want to mention is go to where the audience you want is already located. 

For example while sitting in the car line waiting to pick up my kids, I’ve seen parents walking up and down the car line passing out fliers for things associated with kids.  Very smart!

When looking for paid speaking opportunities start with organizations that you know are having a conference / event.   Your odds improve tremendously when you go where your audience is located.  Seems simple but you can create a ton of paid speaking opportunities following this system.

Thank you for attending another episode of Eric’s Escapades. 

Have an Amazing Day!
 
Sincerely,
Eric “Kandy Kid For A Day” Anderson
 
P.S.  My son made a great point that the assistant principle sells the candy to the kids and when they experience a sugar rush, they get in trouble with the same person that helped cause the problem.  

A couple of days ago I committed a crime and
didn’t realize it until I was at home in my bed
about to go to sleep.

Let me explain.

There is a authentic Mexican kitchen I go to
occasionally to get some taco’s.  This place is
in the back of a Mexican grocery store.  Like I
said authentic.  

Anyway, I head to the back where the kitchen is
located and I order three carne asada tacos some
rice and beans and a Pineapple Jarrito Soda.  It
was Delicious! 

I usually get my food to go but that day I sat
down and enjoyed my meal.  

Fast forward I’m in bed thinking saying to
myself boy that lunch was good I should do that
again tomorrow.  As I’m dosing off to sleep… I
POP UP and say I did not pay for the food I just
walked out. 

That was the crime I committed. Whoops!

First thing the following morning I went in and
explained to them what happened and funny thing is
they had no idea.  

Because of the language barrier it took a minute
to explain what I did. 

I apologized and we all laughed and I purchased
the same meal again and paid for the meal I walked
out on.

This reminded me the power of saying I apologize
and making it right no matter how innocent the
mistake.  

My question to you is there anyone one you can
apologize too?  

Have an Amazing Day and thank you for attending
another episode of Eric’s Escapades.

Sincerely,
Eric “Made A Mistake” Anderson

P.S. In a previous episode I’ve talked about the
power of apologizing and how these interactions
can lead to productive opportunities.  Just
something to think about. 

One of the pieces of magic I learned early on was removing someone’s watch from their wrist without them knowing. 

I would then give the person some money and say they can keep the money or trade it for something better.  Regardless what they said I would reveal that I had their watch! 

They always bought their watch back. VERY STRONG!  It was responsible for lots of people hiring me just to see me do it to their friends and coworkers etc.

For some reason I STOPPED doing it.  Eventually I started doing it again and said why did I stopped doing this.

Let’s look at an example related to speaking and business.  I created a FUN marketing campaign that booked speaking engagements like crazy!  And guess what, I stopped doing it!

Again, asking myself why did I stopped using this campaign.

Personally, for me I know it’s the thrill of finding new and exciting stuff I can implement in my business. 

With that said when you have something that works KEEP DOING IT OVER AND OVER AGAIN!

When you view a marketing campaign as an ASSET that makes you money each time you use it you view it entirely differently.

One of the easiest things you can do to make some money right now is to look at what you have done successfully and repeat it over and over again. 

Better yet put it on some sort of schedule.  This way your income / results become very predictable.

Thank you for attending another episode of Eric’s Escapades.

Have an Amazing Day!

Sincerely,
Eric “Do It Again” Anderson
 
P.S. When I talked about the watch, you can see what I'm talking about in the video below.  This footage is 26 years old aka Classic Eric

​

Remember Blockbuster Video?  Depending on how old someone is they may have to Google it.

I saw a story about the last Blockbuster Video in the world being located in Bend Oregon.  Anyway, this got me thinking. 

While returning a video one day I’m at the counter about to checkout and I notice a huge clear bag of empty VHS cases. 

I asked the person helping me what are you about to do with those.  She said throw them in the trash.  I said do you mind if I take them. 

She said sure. 

I then asked how often do you throw these empty cases out.  She said usually once a week.  I asked do you mind if I come buy and pick them up.

Again, not a problem. 

Here is why I was asking.  I was sending promotional videos to clients using the exact same cases but I was PAYING FOR THEM!  Now I had as many “slightly used video cases” as I needed for nothing. 

When Blockbuster switched over to DVD cases I did the same thing. 

This is an example of turning Trash into Cash!

Here is my BIGGER POINT!  This is not about VHS cases this is about being resourceful. 

Here is a quote by Tony Robbins - It's not the lack of resources, it's your lack of resourcefulness that stops you.

When I first heard him say that I said WOW!

One way to be more resourceful is to look at creating a win win situation and using someone else’s resources. 

In the Blockbuster Video example, I saved them a few minutes and took the empty video cases off their hands.

A lot of people want access to other people’s resources without offering that person something they want.  The secret is finding out who has the resources you need and then find out what they want.

Thank you for attending another episode of Eric’s Escapades.

Have an Amazing Day!

Sincerely,
Eric “Kind of Miss Walking In Blockbuster Video” Anderson
 
P.S. You can sign up for the monthly Q&A session about the business of speaking happening on the evening of January 25th by clicking the link below.
​
https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq
 

This is a previous episode from few years ago that
I update a bit. Check it out!

I’m right at the size where I really can’t
find a lot to wear at the traditional department
store and I’m just at the beginning sizes for
the Big and Tall store.

Yep, I’m a bit awkward!

When I first moved to Atlanta, I walked into a
clothing store that also did alterations.

I needed to get the ONLY sports coat I had at the
time fixed. It had these bubbles in the fabric, it was
buckling in this really weird way.

While talking with the Mr. Johnson the owner of the store I
realized he also made custom clothing. He sat me down a talked to me
about men’s clothes and how there made, fabrics proper
sizing etc.

It was fascinating to hear what he was saying, you
can tell when you are in the presence of someone who really
knows their topic.

He explained the problem with my sports coat was
I was having it dry cleaned way too much and because
I was having it OVER CLEANED it caused the glue in
the sports coat to come unglued and that is why
it’s buckling.

He went on to explain when companies have their
clothes made, they are made in mass. And instead
of the clothing being sewn together in the proper
spots they use glue.

Custom clothing when made properly are
sewn together. It’s a very different process.

At the time I worked downtown selling newspapers
over the phone and after work for the next few
days I would stop by and talk with Mr. Johnson.

One of my goals at the time was to have some
custom-made clothing.

Mr. Johnson suggested I start with a pair of
pants. I finally made the plunge and ordered my
first pair of custom pants. He took all the
measurements and went to work. There were a
couple of additional fittings to make sure the
pants were right.  I also discovered one of legs is longer then the other.

The day I picked up my pants he said lots of
people are going to make nice comments about your
pants and how well they fit you.

I was thinking yeah right who is going to notice
that. The next day I wore my NEW PANTS people
noticed immediately and made nice comments. Even
total strangers stopped me on the street and said
wow those are some nice pants. I
thought to myself  are you kidding "did Mr. Johnson pay these
people."

Knowing what I now know about marketing Mr.
Johnson used what’s called Education Based
Marketing. He educated me about men’s clothing
how they should fit, fabrics etc.  I was sold.

The biggest lesson was don’t dry clean your suit all the
time he suggested maybe few times a year unless
something major happens and you have to get it
cleaned.

Education based marketing is POWERFUL!

Here is one way I use this this in my speaking
business. When a potential client contacts me about an
event.

At a certain point in our conversation I’ll
say...

"Even if we can’t work together, I still
want you to benefit so based on everything you told me this is what
you need to consider when booking a speaker."

I then proceed to educate them on what to consider I’m almost always telling them stuff they never even thought about and how it will impact their event.

I’ve taught this "script" to all sorts of
business and it really easy to apply it to anything.

Go out and put this to work in your life.

Thank you for attending another episode of
Eric’s Escapades.

Have an Amazing Day!

Sincerely,
Eric "Pants Finally Fit" Anderson

P.S. Start sharing information with your clients
and soon to be clients they can benefit from.
This will develop trust while sharing your
expertise. When it’s time for them to make the
investment in your products or services your odds
INCREASE tremendously.

P.P.S. Before I forget If you have not done so
already make sure you register for this months Q&A
session I’m hosting. This is the time to get
you questions answered about the Power of Speaking
and how to use it to grow. Click the link below
and register right now and save your seat.
https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq
​

I remember hearing this story about one of the richest people in the world.

Apparently before going into a meeting this person would say if there is something you don’t want me to see don’t show it to me because if I can benefit from it, I’m going to use it. 

Not sure how accurate this story is but if true at least this person was upfront.

On the same side of that coin a friend shared a situation about someone going to his website and directly taking his testimonials and using them as their own.  WOW!

So here is a little tip. 

When getting video testimonials, make sure the person giving you the review uses your first and last name and then makes their commit. 

This is less about worrying or preventing theft and more for the people that see the review knowing it’s accurate and was done for you.   

Have an Amazing Day and thank you for attending another episode of Eric’s Escapades.
 
Be Amazing!
 
Sincerely,
Eric “Love giving and receiving Rave Reviews” Anderson
 
P.S. I’ve said this before giving testimonials is a great way to market yourself.  Because when the person uses it many people look up the person who gave the review.
 
 
 

What do you think the main question I get when people find out I aged out of the foster care system and I don’t know my biological parents / family?

Yep, you guessed correctly. 

Have you looked for your biological parents / family?

Here is my answer.

NOPE!

It usually ends in a bit of confusion because some people just can’t understand why would you not want to know.

I’m fine with the situation it is what it is and I’m good with that.  Things happened for a reason.

People respond the way they do because it’s a cliff hanger / open loop.  It’s a question without an answer and people want answers. 
People want the loop closed.

Here is how you can use this in your talks.  You can start a story and get to a really good part and say one moment I’ll get back to that in a second. 

Share some additional information and then close the loop by finishing the story.  Try it out because it’s a really powerful language pattern to help keep people engaged and on edge.

There is plenty more were that came from.

This is just a quick heads up on Tuesday January 25, 2022 I’m going to host a Question and Answer Session for those who have invested to be in my programs. 

As a gift I will also invite some people from Facebook to be a fly on the wall. 
I will only answer questions pertaining to my speaking program and the modules.  I’m going to schedule it for 2 hours. 

You’ll want to attend because the answer to someone else’s question may be EXACTLY the answer YOU have been searching for.

Naturally this is still a few weeks away I just wanted to give you a heads up.  You will find the link to register in the P.S.
​
Oh yeah send your questions to this email. questionsforericanderson@gmail.com
Have an Amazing Day and thank you for attending another episode of Eric’s Escapades.
 
Be Amazing!
 
Sincerely,
Eric “Closing Open Loops” Anderson
 
P.S. You are invited to a Zoom meeting.
When: Jan 25, 2022 06:00 PM Eastern Time (US and Canada)
 
Register in advance for this meeting:
https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq
 
After registering, you will receive a confirmation email containing information about joining the meeting.
 
 

Subject line What’s Your Theme?
From:
Eric Anderson
Monday, 6:13 a.m.

I trust you enjoyed your New Years Eve and Day. 

I’m just coming up for air and have put the final touches on my PLAN for 2022.  I’m excited for YOU because what I’m going to gift to you throughout the year and the opportunities, I will offer has the potential to CHANGE LIVES!

My personal theme for 2022 is MASSIVE ACTION! 

If you are not putting a theme to your upcoming plans it really helps, give some clarity to the process while self-directing what you should focus on doing.

I’m expecting some obstacles to magically appear this year.  With the ones I can foresee I’ve already put a plan in place for those.  Naturally there will be some things I WILL not see and I’ll deal with those as they arise. 

The point is I’m doing my best to have a couple of outs when those obstacles appear.
Have an Amazing Day and thank you for attending another episode of Eric’s Escapades.
 
Be Amazing!
 
Sincerely,
Eric “MASSIVE ACTION” Anderson
 
P.S. GET READY!
 

Yesterday I mentioned I would share a simple strategy that agents, speaker bureaus will LOVE YOU FOR doing and it will book additional gigs for you. 

Here it is – get business cards with your face name etc. on the card BUT include the Speaker’s Bureau’s / Agent contact information.

This way when someone askes for your information at an event and agent has booked you are still supporting your client aka the speaker’s bureau / agent.
 
Equally important because your name and face is on the card when someone uses the card and reaches out to the speakers bureau they know exactly who you are. This is important because many times people forget the details. 

For the $10 - $20 investment in the business cards this will work wonders for you when you are in this situation.

Thank you for attending another episode of Eric’s Escapades.

Have an Amazing Day!
Eric “Super Simple” Anderson
 
P.S. Also make sure to let the speaker’s bureau / agent you have created the cards with your face their contact info, so they know you are passing out their information.  Also make sure before you do an event for them there is not a 3rd party involved because you could be going behind that person back.  The agent will let you know if that’s the case.