Let me tell you a little story.
Back in 2004, I remember tuning in to a local radio show where the host was talking about money and his ideas on what makes a "real man". I couldn't help but laugh at some of his comments and secretly hoped he wouldn't lose his radio gig. Fast forward a few years later and his contract wasn't renewed, and it turns out he was struggling with personal and financial issues. It's funny how the very conversation he had about being a "real man" came back to bite him in the end. This got me thinking that no matter who we are or how famous we might be, we all face challenges in life. Monetizing fame can be especially tricky, but one way to do it is by using media and publicity to your advantage. Speaking of which, I had the chance to interview Radio Personality Chandra Whitfield on the power of publicity, and I think you might find it interesting. Check it out by clicking the link below: https://www.ericandersonlive.com/chandra-interview.html Thanks for listening to another episode of Eric's Escapades. I hope you have a Amazing Day! Best regards, Eric “Humility Goes A Long Way” Anderson P.S. Chandra is the REAL DEAL and has been featured in the New York Times. Her list of credits is too long to list. Enjoy the interview. https://www.ericandersonlive.com/chandra-interview.html
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Not many people are familiar with the phrase Host Parasite Marketing.
Naturally you know how a Parasite operates in nature. Here is the definition of Host Parasite Marketing . . . A person or organization that feeds off the host(s), and gets its business at the expense of its host(s). Yep, just like a parasite in nature. During a recent live webinar a few of the attendees started putting their contact information in the chat asking people to contact them for business. This routinely happens during LIVE in person events too. Almost always there is someone working the room looking for business with little to zero interest in the topic of the seminar their just there to eat off the host. Obviously, all of this is at the expense of the host. Not Cool! In some cases, the parasite means no harm they are just doing what they know to do. But in other cases, the Parasite knows EXACTLY what they are doing and is just out for themselves and could care less. I once saw a “Parasite” complain when someone was doing exactly what they do all the time. I called him out on it and said you do this all the time. His response was well this is different. I ask why. Silence! Obviously, it was different because it was HIS business. There are lots of challenges with being a Parasite, the biggest being you will only go so far and once you are found out people don’t want to deal with you and even worse they spread the word to other people and your job gets harder. When you learn how to market yourself you can create opportunity on demand and generate as much business as you can handle. You can comfortably spend tons of money because you KNOW its coming back to you in droves. That my friend is called return on investment. Rant Over! Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Be Amazing! Sincerely, Eric “Just Sharing The Truth” Anderson P.S. There are plenty of networking events that are set up to meet people exchange contact info and generate business the is no need to feed off of someone else. P.P.S. There is also a strategy called Profit Partnerships where you get permission from the host. Matter of fact the host will HAPPILY PROMOTE you to their audience. Everybody Wins! In the last few days people have reached out to me asking is there money to be made speaking at youth events or do you have to do it for free.
This quick will reveal the answer while explaining a key concept. Here it goes, I was in California for an event and the day before my flight headed back to Atlanta, I met up with a friend I had not seen in years. She invited some friends to her house for a cookout. Naturally the conversation turns to what do you do. When one of the ladies found out I was a speaker she got all excited and said when are you leaving because we have $3500 in our budget that we MUST get rid of in the next couple of days or we get less money in our budget next year. Can you come out and speak to our school in the next couple of days? I changed my flight and did the gig two days later. End of story! YES, you can get paid to speak at youth events. Sidebar – organizations needing to spend budgets or they lose the money is VERY COMMON and if you are able to help them it’s a win-win for you and the organization. I have the pleasure of speaking to corporate audiences and youth groups and everything in-between. Because of the variety of audiences, I have worked with over the years I had to create a booking / marketing process that works for all price points and every type of group. During my upcoming 2-day LIVE conference Speaking For Newbies I will do a DEEP dive into the process and how you can use what I share to get paid to speak. Go to the link below and check out all the details and find out how you can get a scholarship to attend. Speaking For Newbies 2 Day LIVE Conference Click the link above and have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Be Amazing! Sincerely, Eric “Kids Are Great Audiences Too” Anderson P.S. Oh I almost for got to mention one of the questions was about price and how much money can you get for speaking to youth. This is not the answer people want to hear but it’s the truth. It depends. Some groups have more some have less. The question is how do you present your talk in a way they want to book you and you get everything you can out of the opportunity. Click Here Now because during Speaking For Newbies LIVE I will pull back the curtain and reveal the truth about how to get paid to speak even if nobody has ever heard of you and you have never been paid to speak. Get Ready! Obviously with inflation the price of EVERYTHING has gone up. Here’s my question to you. Have your prices gone up yet? If not, you can raise your fees with little to zero resistance because people get it.
I have a friend that operates a kid’s ridable train in a mall and I noticed he raised the train rides by 20%. Matter of fact I saw a woman who must have been a regular customer take the money to hand it to the train conductor and she goes back to her husband who had her purse to get another dollar. The husband asked what happened? She simply got another dollar and said “inflation.” You DON’T need a reason to raise your prices but if wanted a reason you have one now. Go up a bit and I’m sure you will be just fine. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Everything’s Up“ Anderson P.S. Just a heads-up Saturday June 18, 2022 I’m doing a four hour workshop on how to use speaking to build your business. It will be hosted by Club Entrepreneur Atlanta. I’ll provide more details soon just wanted to let you know to put this on your radar. I saw in the news that Elon Musk now owns 9 percent of Twitter. Musk then made a comment about turning Twitters Corporate Headquarters into a homeless shelter.
If his comment is a threat about taking over the company and cleaning house they should be concerned because he has the money to do exactly that. The hidden lesson in this story is something I learned from a mentor and honestly, I’m still trying to full comprehend its power. The person that can spend the most money wins! The other side of that coin is the person with the best marketing wins. If you combine the two it’s Endgame in whatever you decide to go after. When I applied this to my presentation business I started averaging 186 events a year. If money is funny you have to get creative and relentless with your marketing. I remember coming out of foster care and complaining that I did not have any resources to make things happen. Then I discovered the one thing I did have was being resourceful and that was enough to get me out of the situation I was in at the time. Naturally money is a tool that you can do amazing things with BUT being resourceful will do AMAZING things too. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “We all need to be reminded“ Anderson P.S. Just a friendly public service announcement. As I’m walking out of the grocery store, I stop to watch a father teaching his daughter how to put a quarter into the little gumball machine that delivers a prize.
The little girls is maybe 3 or four years old and she is sitting down on the ground with her legs under the machine and her face right next to the chamber / door were the prize will exit. She put the quarter into the slot and her father directs her how to turn the device. You hear the sound of the prize coming down the chamber and hits the back of the door. There is an audible gasp from the little girl. Her father directs her to put her hand under the door and she opens the door and the bubble with the prize inside drops into her hand and she starts screaming and applauding the machine. I’m not sure what she received in the prize but I’m sure she was happy! My question to you is how can this make you more income as a speaker. Simple! Make sure the people that come into your world have a magical experience. From their first introduction to you, to the delivery of your presentation, all the way to you saying thank you. Looking at these three components of what you do while always asking the question how can I improve the experience for every person that comes into my world. One thing the dad with his daughter that you can do is to EDUCATE people that come into your world what will happen next. When that thing happens next just as you said you are putting your expertise on display. This will help you generate massive gains. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “That Little Girl Put A Big Smile On My Face“ Anderson P.S. Don’t underestimate the power of educating people about your process and what to expect. If you want to take it to the MAX use this script. Even if you never use my service I want you to still benefit so here is what you need to look for when looking for ____________(insert service). Now you are truly helping them and they will love that you did. Guess what a number of those people will still do business with you. Naturally by now you have seen The Slap Heard
Around the World when Will Smith slapped the mess out of Chris Rock over a joke. If you have not seen what I’m talking about look it up online. I did not realize the joke was about Jada Smiths hair loss (alopecia) and I thought it was a dig at her movies. Anyway, Chris Rocks pause after the initial shock of getting slapped and the fact he kept performing is an example that the show must go on and is a lesson that ALL presenters need to remember. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “I Think Jada Looks Fantastic“ Anderson P.S. Now that I understand the joke it was a bit out of place and Will Smith should not have done what he did especially after laughing at the joke in the beginning. I’m sure TONS of money and attention will be brought to alopecia which is a good thing. One of the best marketing strategies is to say
thank you when some refers your services. Here are a couple of ways to say thanks for the referral. . . • Send a gift card • Give a referral fee • Send a thank you card • Send a gift card • Send a gift basket Naturally there is a TON more you could do. Even a combo of all of the above. Seems obvious but it’s not. Matter of fact early on I made the mistake too. This weekend a friend shared a story in which he referred a Chef to a client of his and the client has used the Chef close to a dozen times so far. That’s adds up to some really good money. Anyway, my friend was doing an event and the Chef was there and all of this came to light and my friend was MAD that the Chef never bothered to say thanks for the referral. He told me; he told the Chef he will never send her any more business. While telling me the story he was truly upset. A referral is the easiest client / money you will ever make. Just remember to say thank you for the referral. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “I Made This Mistake Too“ Anderson P.S. Matter of fact a friend referred me for an event I did this weekend. I paid him a referral fee before I did the event. Right now I’m about to have one of the gifts I mentioned above sent to the event host too. Click the link below because even though the video is only 58 seconds long it contains so many life lessons. Enjoy!
https://www.youtube.com/watch?v=slvHrWMcPPk The P.S. Will make perfect sense when you watch the video. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “Enjoy your weekend” Anderson P.S. I love holding people hands and taking them into some cool areas of life they might be a bit hesitant about at first. I saw a story in today’s news about film
director Ryan Coogler being unnecessarily detained by police because a bank teller thought he was trying to rob the bank because he wrote on the back of the transaction slip to please be discreet about counting the money the $12,000 he was withdrawing from his account. This reminded me, when I was in the Air Force my Sergeant went to the bank to withdraw some money and was arrested for being accused of robbing the bank. After an investigation it turned out as a practical joke someone wrote “this is a robbery give me all the money” on the back of the withdrawal slip that he just so happened to get. WOW! The written word can be VERY POWERFUL! In yesterday’s episode I said today or tomorrow that I would share an opportunity for one of my products. Well, I decided to wait until next week because I decided I will use it as a way to show you how you can use the written word to get people interested in what you have to offer. Stay tuned! Side Note – Since I saw what happened to my Sergeant in the Air Force I have always checked the back of banking slips before giving it to the teller. Naturally what happened to Mr. Coogle is a different situation but it did compel to share this episode. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “Always Looking At Banking Slips” Anderson P.S. The one question EVERYONE asked my Sergeant in the Air Force, “Why did you walk out of the bank with the money when you know you did not withdraw that much money? He said he was confused. Interesting! I received an email from Netflix that they are raising their monthly subscription price by a dollar.
On the surface that may not seem like a lot but multiply that by their 75 million subscribers just in this part of the world and that $1.00 increase is about to make them a ton of dough. What’s the lesson? Don’t be afraid to raise your fees. Even a small increase can have BIG IMPACT! Matter of fact tomorrow or Friday the 11th I will give you’re the opportunity to get one of my best-selling opportunities for less then it’s value. Why? Because in the near future I’m going to take a page out of Netflix’s book and increase the investment. I’ll give you all the details in the next day or so about how you can take advantage of this opportunity before I make the shift. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric Anderson P.S. It’s ok to raise your fees as long as you provide value. From elementary school through high school there was always some kids that sold candy. I did it a few times but I eventually put myself out of business by eating my product.
Anyway, the Candy Kid, always had an assortment of candy to sell. This was a surprising good stream of income. Matter of fact while talking with a friend of mine about this he told me he was the Candy Kid and one day his mom came to him fussing asking was he selling drugs because his mom found over $7000 in the top drawer of his dresser. He said no momma this is the money I’ve made from selling candy. Not bad for a kid in the 1970’s When I pick my kids up from school I always ask about their day and did anything exciting happen. Yesterday they shared a few stories and then as a side mention said the assistant principle sells candy and sodas to the students. I fell out laughing because usually selling candy was something the kids did. I guess he was the candy kid at school and said I’m not about to miss out on this money. They also said one of their teachers sells pencils / supplies. I’m sure this teacher is doing well because kids are always losing and forgetting what they need. There are lots of directions I can take this episode but the big point I want to mention is go to where the audience you want is already located. For example while sitting in the car line waiting to pick up my kids, I’ve seen parents walking up and down the car line passing out fliers for things associated with kids. Very smart! When looking for paid speaking opportunities start with organizations that you know are having a conference / event. Your odds improve tremendously when you go where your audience is located. Seems simple but you can create a ton of paid speaking opportunities following this system. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Kandy Kid For A Day” Anderson P.S. My son made a great point that the assistant principle sells the candy to the kids and when they experience a sugar rush, they get in trouble with the same person that helped cause the problem. A couple of days ago I committed a crime and
didn’t realize it until I was at home in my bed about to go to sleep. Let me explain. There is a authentic Mexican kitchen I go to occasionally to get some taco’s. This place is in the back of a Mexican grocery store. Like I said authentic. Anyway, I head to the back where the kitchen is located and I order three carne asada tacos some rice and beans and a Pineapple Jarrito Soda. It was Delicious! I usually get my food to go but that day I sat down and enjoyed my meal. Fast forward I’m in bed saying to myself boy that lunch was good I should do that again tomorrow. As I’m dosing off to sleep… I POP UP and say I did not pay for the food I just walked out. That was the crime I committed. Whoops! First thing the following morning I went in and explained to them what happened and funny thing is they had no idea. Because of the language barrier it took a minute to explain what I did. I apologized and we all laughed and I purchased the same meal again and paid for the meal I walked out on. This reminded me the power of saying I apologize and making it right no matter how innocent the mistake. My question to you is there anyone one you can apologize too? Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “Made A Mistake ” Anderson P.S. In a previous episode I’ve talked about the power of apologizing and how these interactions can lead to productive opportunities. Just something to think about. A couple of days ago I committed a crime and
didn’t realize it until I was at home in my bed about to go to sleep. Let me explain. There is a authentic Mexican kitchen I go to occasionally to get some taco’s. This place is in the back of a Mexican grocery store. Like I said authentic. Anyway, I head to the back where the kitchen is located and I order three carne asada tacos some rice and beans and a Pineapple Jarrito Soda. It was Delicious! I usually get my food to go but that day I sat down and enjoyed my meal. Fast forward I’m in bed thinking saying to myself boy that lunch was good I should do that again tomorrow. As I’m dosing off to sleep… I POP UP and say I did not pay for the food I just walked out. That was the crime I committed. Whoops! First thing the following morning I went in and explained to them what happened and funny thing is they had no idea. Because of the language barrier it took a minute to explain what I did. I apologized and we all laughed and I purchased the same meal again and paid for the meal I walked out on. This reminded me the power of saying I apologize and making it right no matter how innocent the mistake. My question to you is there anyone one you can apologize too? Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “Made A Mistake” Anderson P.S. In a previous episode I’ve talked about the power of apologizing and how these interactions can lead to productive opportunities. Just something to think about. Imagine being known around the world and nobody
really knows who you are! There is a HUGE lesson here. Let me explain! Recently I was walking with a client to the venue in their city and then he GETS ALL EXCITED and says “Eric have you ever heard of Banksy” I said “that’s the Famous Street Artist nobody knows.” He said “exactly” and then points out a piece of art painted on a wall and said “this is an original Banksy” We talked about it for a second and moved on. Banksy is a Street Artist that shows up does some art and vanishes into the night and there is a ton of mystery around who this person really is. Now let’s fast forward to a consulting call I was having with a client. I’ll keep some of what I told her mysterious because naturally it’s a consulting call. Anyway, she is now involved in a new industry BUT wants to avoid needing to use social media by plastering her face and business all over the place. I told her to just go in the opposite direction and go against the grain by using that as your message. For example, being upfront and telling people you are not going to find me on social media because what I offer is a private referral-based service. You have to be referred and then you must apply to work with me. If you ae accepted then and only then I will bring you on as a client. Unlike everyone else in my industry I only take on 12 new clients a year. I do this because it allows me to put that additional time into my clients and make sure you get all the attention you deserve. Naturally there is more to it and the language is very nuanced for what she is doing. The point is you can sell / marketing against the grain. In this case she becomes famous for entirely different reasons. I detailed to her how she could use speaking to get her 12 clients for the year. Like burger king said you can have it your way. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Be Amazing! Sincerely, Eric “I have not had Burger King in years” Anderson P.S. I told my daughter an artist about Banksy and she asked how does this person get their praise. I said they do get praise their just not getting it in person. She said yeah! P.P.S. It’s also important to point out that Banksy is not a Graffiti Artist but a Street Artist. Simple shift in language and what you call yourself can go a long way. Before I get into today’s episode this is just a quick reminder that this evening January 25, we are having the monthly Q&A Session. Make sure you attend to get your questions answered about the business of speaking. The link below will allow you to reserve your seat I will get started precisely at 6:00pm EST.
https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq What you call yourself aka your title can have dramatic impact in how people respond to you. Let me explain. Since I run Facebook ads, they present me with the opportunity to talk LIVE with one of their “Facebook Marketing Experts” about making my ads more effective. Yesterday I spoke with one of their Facebook Marketing Experts to get some clarification on an ad I was about to run. During our conversation it hit me that their Facebook Marketing Experts are really subtle Sales people put in place to get you to spend more on your ads. This is not a bad thing; I’m just pointing out it took a number of these calls before it clicked that this is what’s going on here. I missed it because of the title and because the call was set up to help me with Facebook Ads I was running. The challenge is I realized each time they NEVER actually helped with my initial reason for reaching out to get their support. The point is what you call yourself matters. People will almost always except you at your own appraisal and then you get all the credibility that comes with the title. One of the first times I recognized this principle when I was an opening act for comedians. When the host of the show brought me on stage, he referred to me as a comedian, not a magician. When people saw me out in public they would come up and say “you’re that comedian.” I have to much respect for “Good Comedians” to claim that title. I’m humorous but far from being a comedian. When I transitioned from magician to speaker the first thing, I did was change my title. Keynote Speaker / The Magician with a Message If you want to reinvent yourself start by changing what you call yourself. Not just for other people but also for yourself. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Titles Matter” Anderson P.S. This zoom link will allow you to reserve your seat for our question and answer session happening this evening January 25 at 6:00pm. Can’t wait to see you. Get your questions ready! https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq
One of the pieces of magic I learned early on was removing someone’s watch from their wrist without them knowing.
I would then give the person some money and say they can keep the money or trade it for something better. Regardless what they said I would reveal that I had their watch! They always bought their watch back. VERY STRONG! It was responsible for lots of people hiring me just to see me do it to their friends and coworkers etc. For some reason I STOPPED doing it. Eventually I started doing it again and said why did I stopped doing this. Let’s look at an example related to speaking and business. I created a FUN marketing campaign that booked speaking engagements like crazy! And guess what, I stopped doing it! Again, asking myself why did I stopped using this campaign. Personally, for me I know it’s the thrill of finding new and exciting stuff I can implement in my business. With that said when you have something that works KEEP DOING IT OVER AND OVER AGAIN! When you view a marketing campaign as an ASSET that makes you money each time you use it you view it entirely differently. One of the easiest things you can do to make some money right now is to look at what you have done successfully and repeat it over and over again. Better yet put it on some sort of schedule. This way your income / results become very predictable. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Do It Again” Anderson P.S. When I talked about the watch, you can see what I'm talking about in the video below. This footage is 26 years old aka Classic Eric Remember Blockbuster Video? Depending on how old someone is they may have to Google it.
I saw a story about the last Blockbuster Video in the world being located in Bend Oregon. Anyway, this got me thinking. While returning a video one day I’m at the counter about to checkout and I notice a huge clear bag of empty VHS cases. I asked the person helping me what are you about to do with those. She said throw them in the trash. I said do you mind if I take them. She said sure. I then asked how often do you throw these empty cases out. She said usually once a week. I asked do you mind if I come buy and pick them up. Again, not a problem. Here is why I was asking. I was sending promotional videos to clients using the exact same cases but I was PAYING FOR THEM! Now I had as many “slightly used video cases” as I needed for nothing. When Blockbuster switched over to DVD cases I did the same thing. This is an example of turning Trash into Cash! Here is my BIGGER POINT! This is not about VHS cases this is about being resourceful. Here is a quote by Tony Robbins - It's not the lack of resources, it's your lack of resourcefulness that stops you. When I first heard him say that I said WOW! One way to be more resourceful is to look at creating a win win situation and using someone else’s resources. In the Blockbuster Video example, I saved them a few minutes and took the empty video cases off their hands. A lot of people want access to other people’s resources without offering that person something they want. The secret is finding out who has the resources you need and then find out what they want. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Kind of Miss Walking In Blockbuster Video” Anderson P.S. You can sign up for the monthly Q&A session about the business of speaking happening on the evening of January 25th by clicking the link below. https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq This is a previous episode from few years ago that
I update a bit. Check it out! I’m right at the size where I really can’t find a lot to wear at the traditional department store and I’m just at the beginning sizes for the Big and Tall store. Yep, I’m a bit awkward! When I first moved to Atlanta, I walked into a clothing store that also did alterations. I needed to get the ONLY sports coat I had at the time fixed. It had these bubbles in the fabric, it was buckling in this really weird way. While talking with the Mr. Johnson the owner of the store I realized he also made custom clothing. He sat me down a talked to me about men’s clothes and how there made, fabrics proper sizing etc. It was fascinating to hear what he was saying, you can tell when you are in the presence of someone who really knows their topic. He explained the problem with my sports coat was I was having it dry cleaned way too much and because I was having it OVER CLEANED it caused the glue in the sports coat to come unglued and that is why it’s buckling. He went on to explain when companies have their clothes made, they are made in mass. And instead of the clothing being sewn together in the proper spots they use glue. Custom clothing when made properly are sewn together. It’s a very different process. At the time I worked downtown selling newspapers over the phone and after work for the next few days I would stop by and talk with Mr. Johnson. One of my goals at the time was to have some custom-made clothing. Mr. Johnson suggested I start with a pair of pants. I finally made the plunge and ordered my first pair of custom pants. He took all the measurements and went to work. There were a couple of additional fittings to make sure the pants were right. I also discovered one of legs is longer then the other. The day I picked up my pants he said lots of people are going to make nice comments about your pants and how well they fit you. I was thinking yeah right who is going to notice that. The next day I wore my NEW PANTS people noticed immediately and made nice comments. Even total strangers stopped me on the street and said wow those are some nice pants. I thought to myself are you kidding "did Mr. Johnson pay these people." Knowing what I now know about marketing Mr. Johnson used what’s called Education Based Marketing. He educated me about men’s clothing how they should fit, fabrics etc. I was sold. The biggest lesson was don’t dry clean your suit all the time he suggested maybe few times a year unless something major happens and you have to get it cleaned. Education based marketing is POWERFUL! Here is one way I use this this in my speaking business. When a potential client contacts me about an event. At a certain point in our conversation I’ll say... "Even if we can’t work together, I still want you to benefit so based on everything you told me this is what you need to consider when booking a speaker." I then proceed to educate them on what to consider I’m almost always telling them stuff they never even thought about and how it will impact their event. I’ve taught this "script" to all sorts of business and it really easy to apply it to anything. Go out and put this to work in your life. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric "Pants Finally Fit" Anderson P.S. Start sharing information with your clients and soon to be clients they can benefit from. This will develop trust while sharing your expertise. When it’s time for them to make the investment in your products or services your odds INCREASE tremendously. P.P.S. Before I forget If you have not done so already make sure you register for this months Q&A session I’m hosting. This is the time to get you questions answered about the Power of Speaking and how to use it to grow. Click the link below and register right now and save your seat. https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq This weekend I was talking with a friend when she mentioned that Dr. Dre was potentially about to lose millions of dollars because covid my shut down the Super Bowl halftime show and he is producing the show.
I had no idea he was even producing the halftime show. Keep in mind I heard this from a friend aka word of mouth. Then I went online to get the rest of the story. The point is simple social media and the internet gets lots of credit BUT many times it’s still good old fashion word of mouth that gets the ball rolling. People then search for more details online. It ALL works together as it should. The second thing I thought interesting about the story is why would they only cancel the halftime show and not the entire Superbowl over covid. That does not make any sense. I thought about it for a second and my marketing brain said this could be part of a campaign to draw major media attention while creating suspense about the Superbowl halftime show performers will it happen or not. That is a pretty good story for the media to latch on to. A celebrity in this case Dr. Dre on the hook for millions of dollars for the Super Bowl halftime show. You just have to know more. Orchestrating your own controversy is a powerful marketing strategy. True or not it’s a strategy many have used in the past and will use in the future. Most importantly YOU can use the principle too. Finally, Dr. Dre has some serious allegations about past abuse of wives and girlfriends. I would be shocked with this kind of attention about participating in the Super bowl Halftime Show if those claims didn’t pick up steam and bring those stories to the surface in a MAJOR way. Before I forget If you have not done so already make sure you register for the monthly Q&A I’m hosting. This is the time to get you questions answered about the Power of Speaking and how to use it to grow. Click the link below and register right now and save your seat. https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Be Amazing! Sincerely, Eric “It’s Got To Make Sense” Anderson P.S. Don’t forget you can orchestrate your own controversy too. I remember hearing this story about one of the richest people in the world.
Apparently before going into a meeting this person would say if there is something you don’t want me to see don’t show it to me because if I can benefit from it, I’m going to use it. Not sure how accurate this story is but if true at least this person was upfront. On the same side of that coin a friend shared a situation about someone going to his website and directly taking his testimonials and using them as their own. WOW! So here is a little tip. When getting video testimonials, make sure the person giving you the review uses your first and last name and then makes their commit. This is less about worrying or preventing theft and more for the people that see the review knowing it’s accurate and was done for you. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Be Amazing! Sincerely, Eric “Love giving and receiving Rave Reviews” Anderson P.S. I’ve said this before giving testimonials is a great way to market yourself. Because when the person uses it many people look up the person who gave the review. What do you think the main question I get when people find out I aged out of the foster care system and I don’t know my biological parents / family?
Yep, you guessed correctly. Have you looked for your biological parents / family? Here is my answer. NOPE! It usually ends in a bit of confusion because some people just can’t understand why would you not want to know. I’m fine with the situation it is what it is and I’m good with that. Things happened for a reason. People respond the way they do because it’s a cliff hanger / open loop. It’s a question without an answer and people want answers. People want the loop closed. Here is how you can use this in your talks. You can start a story and get to a really good part and say one moment I’ll get back to that in a second. Share some additional information and then close the loop by finishing the story. Try it out because it’s a really powerful language pattern to help keep people engaged and on edge. There is plenty more were that came from. This is just a quick heads up on Tuesday January 25, 2022 I’m going to host a Question and Answer Session for those who have invested to be in my programs. As a gift I will also invite some people from Facebook to be a fly on the wall. I will only answer questions pertaining to my speaking program and the modules. I’m going to schedule it for 2 hours. You’ll want to attend because the answer to someone else’s question may be EXACTLY the answer YOU have been searching for. Naturally this is still a few weeks away I just wanted to give you a heads up. You will find the link to register in the P.S. Oh yeah send your questions to this email. questionsforericanderson@gmail.com Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Be Amazing! Sincerely, Eric “Closing Open Loops” Anderson P.S. You are invited to a Zoom meeting. When: Jan 25, 2022 06:00 PM Eastern Time (US and Canada) Register in advance for this meeting: https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq After registering, you will receive a confirmation email containing information about joining the meeting. Subject line What’s Your Theme?
From: Eric Anderson Monday, 6:13 a.m. I trust you enjoyed your New Years Eve and Day. I’m just coming up for air and have put the final touches on my PLAN for 2022. I’m excited for YOU because what I’m going to gift to you throughout the year and the opportunities, I will offer has the potential to CHANGE LIVES! My personal theme for 2022 is MASSIVE ACTION! If you are not putting a theme to your upcoming plans it really helps, give some clarity to the process while self-directing what you should focus on doing. I’m expecting some obstacles to magically appear this year. With the ones I can foresee I’ve already put a plan in place for those. Naturally there will be some things I WILL not see and I’ll deal with those as they arise. The point is I’m doing my best to have a couple of outs when those obstacles appear. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Be Amazing! Sincerely, Eric “MASSIVE ACTION” Anderson P.S. GET READY! One day more then 25 years ago I’m going a
street theater show in the Legendary Atlanta Underground. This was the street venue I performed at when I first moved to Atlanta. During a performance I performed a memory demonstration in which I memorized a bunch of stuff and recalled the info to the audience in an entertaining manner. After the act an older man approached me and says he would never be able to do what I just did. I tell him sure you can and I walk him through a scaled down version of what I just did. The man memorized the items just fine and then gets tears in his eyes and says he was told his entire life he was learning disabled and I just proved that wrong. We had a nice conversation while I prepared for the next performance. I told him how what I just taught him could be used in a variety of ways. I was first introduced to memory techniques while I was in the school library looking for magic books. I came across the name Harry Lorayne which I was familiar with because he was the author of a magic book I owned. I go the table with my stack of books and discover the book from Harry Lorayne was not a magic book but a book called The Memory Book. I learned in that moment that Mr. Lorayne professional career was as a memory expert / trainer. I started reading his book on memory and started to apply what I learned. Fast forward years later that’s how I explained to the guy how to memorized some random objects. I bring all of this up because yesterday I asked the question do you have any interest on a mini training on how to memorize your talk thought for thought. You won’t have to use notes and this will allow you to move through your speech very naturally. I asked the question and MANY people SAID YES Eric I have an interest in that training. I have provided the invitation to the meeting in the P.S. If I “remember” I will send a reminder leading up to Monday August 23, 2021 at 7:00pm. Remember to take the info in the P.S. and put it on your schedule. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Thanking Harry Lorayne” Anderson P.S. Eric Anderson is inviting you to a scheduled Zoom meeting. Topic: How To Memorize your Speech Thought For Thought Time: Aug 23, 2021 07:00 PM Eastern Time (US and Canada) Join Zoom Meeting https://zoom.us/j/4403050905 Meeting ID: 440 305 0905 One tap mobile +13017158592,,4403050905# US (Washington DC) +13126266799,,4403050905# US (Chicago) Dial by your location +1 301 715 8592 US (Washington DC) +1 312 626 6799 US (Chicago) +1 929 205 6099 US (New York) +1 253 215 8782 US (Tacoma) +1 346 248 7799 US (Houston) +1 669 900 6833 US (San Jose) Meeting ID: 440 305 0905 Find your local number: https://zoom.us/u/acSP6NAJ6o Here is how easily you can have your day thrown off.
I had a junk removal guy scheduled to come by so to prepare I go into the garage to organize exactly what I want hauled off. Anyway in the process I discovered a bunch of boxes that were soaked actually ruined along with everything inside of them from some water. I start to investigate and realize there is a leak around the water heater with water spewing out. That changed the course of my day because now I had to solve this until I can get someone out to fix the problem. Anyway, a small leak can bring down the biggest ships is somewhat cliché but holds a lot of truth. Here is a leak I experienced in my business that cost me opportunities. I did not realize my voicemail was FULL so I was not receiving my messages and missed out on a couple of speaking gigs. By the time I realized it the opportunities had passed. Since every speaking gig will almost always produced at least one more paid speaking engagement, the question is how much did I miss out on because of this leak I had in my business. Take a moment and see what leaks you can fix in what you offer the world and you will be flooded with way more opportunity. Naturally being flooded with more business is a good thing. To help stimulate your thought process here is one leak that slips by many people and one I had to fix in my business. For the longest I “thought” because I was good at what I was able to do that by itself would be enough to get people calling me. Wrong! Nobody knew how good I was until AFTER they experienced what I had to offer. In this case the leak was in my thought process and here is how I fixed the leak. I discovered marketing and realized being good at what you do helps you on the back end AFTER someone knows you exist. Go out and fix those leaks. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Still Plugging Leaks” Anderson P.S. I received a call from my friend Joe Turner who also happens to be a member of one of my programs AND a reader of Eric’s Escapades. Joe asked if I would like to perform on his production Atlanta Magic Night, I said sure I would love to do it. Joe and I tried to make this happen a couple of years ago had there was scheduling conflict so I’m excited we can do it now. If you are in Atlanta or close by, I would LOVE to have you come out to the show. The link below will give you all of the details. https://www.eventbrite.com/e/atlanta-magic-night-w-joe-m-turner-eric-anderson-magic-katrina-tickets-164186318699 |