|
One of the pieces of magic I learned early on was removing someone’s watch from their wrist without them knowing.
I would then give the person some money and say they can keep the money or trade it for something better. Regardless what they said I would reveal that I had their watch! They always bought their watch back. VERY STRONG! It was responsible for lots of people hiring me just to see me do it to their friends and coworkers etc. For some reason I STOPPED doing it. Eventually I started doing it again and said why did I stopped doing this. Let’s look at an example related to speaking and business. I created a FUN marketing campaign that booked speaking engagements like crazy! And guess what, I stopped doing it! Again, asking myself why did I stopped using this campaign. Personally, for me I know it’s the thrill of finding new and exciting stuff I can implement in my business. With that said when you have something that works KEEP DOING IT OVER AND OVER AGAIN! When you view a marketing campaign as an ASSET that makes you money each time you use it you view it entirely differently. One of the easiest things you can do to make some money right now is to look at what you have done successfully and repeat it over and over again. Better yet put it on some sort of schedule. This way your income / results become very predictable. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Do It Again” Anderson P.S. When I talked about the watch, you can see what I'm talking about in the video below. This footage is 26 years old aka Classic Eric
0 Comments
Remember Blockbuster Video? Depending on how old someone is they may have to Google it.
I saw a story about the last Blockbuster Video in the world being located in Bend Oregon. Anyway, this got me thinking. While returning a video one day I’m at the counter about to checkout and I notice a huge clear bag of empty VHS cases. I asked the person helping me what are you about to do with those. She said throw them in the trash. I said do you mind if I take them. She said sure. I then asked how often do you throw these empty cases out. She said usually once a week. I asked do you mind if I come buy and pick them up. Again, not a problem. Here is why I was asking. I was sending promotional videos to clients using the exact same cases but I was PAYING FOR THEM! Now I had as many “slightly used video cases” as I needed for nothing. When Blockbuster switched over to DVD cases I did the same thing. This is an example of turning Trash into Cash! Here is my BIGGER POINT! This is not about VHS cases this is about being resourceful. Here is a quote by Tony Robbins - It's not the lack of resources, it's your lack of resourcefulness that stops you. When I first heard him say that I said WOW! One way to be more resourceful is to look at creating a win win situation and using someone else’s resources. In the Blockbuster Video example, I saved them a few minutes and took the empty video cases off their hands. A lot of people want access to other people’s resources without offering that person something they want. The secret is finding out who has the resources you need and then find out what they want. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Kind of Miss Walking In Blockbuster Video” Anderson P.S. You can sign up for the monthly Q&A session about the business of speaking happening on the evening of January 25th by clicking the link below. https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq This is a previous episode from few years ago that
I update a bit. Check it out! I’m right at the size where I really can’t find a lot to wear at the traditional department store and I’m just at the beginning sizes for the Big and Tall store. Yep, I’m a bit awkward! When I first moved to Atlanta, I walked into a clothing store that also did alterations. I needed to get the ONLY sports coat I had at the time fixed. It had these bubbles in the fabric, it was buckling in this really weird way. While talking with the Mr. Johnson the owner of the store I realized he also made custom clothing. He sat me down a talked to me about men’s clothes and how there made, fabrics proper sizing etc. It was fascinating to hear what he was saying, you can tell when you are in the presence of someone who really knows their topic. He explained the problem with my sports coat was I was having it dry cleaned way too much and because I was having it OVER CLEANED it caused the glue in the sports coat to come unglued and that is why it’s buckling. He went on to explain when companies have their clothes made, they are made in mass. And instead of the clothing being sewn together in the proper spots they use glue. Custom clothing when made properly are sewn together. It’s a very different process. At the time I worked downtown selling newspapers over the phone and after work for the next few days I would stop by and talk with Mr. Johnson. One of my goals at the time was to have some custom-made clothing. Mr. Johnson suggested I start with a pair of pants. I finally made the plunge and ordered my first pair of custom pants. He took all the measurements and went to work. There were a couple of additional fittings to make sure the pants were right. I also discovered one of legs is longer then the other. The day I picked up my pants he said lots of people are going to make nice comments about your pants and how well they fit you. I was thinking yeah right who is going to notice that. The next day I wore my NEW PANTS people noticed immediately and made nice comments. Even total strangers stopped me on the street and said wow those are some nice pants. I thought to myself are you kidding "did Mr. Johnson pay these people." Knowing what I now know about marketing Mr. Johnson used what’s called Education Based Marketing. He educated me about men’s clothing how they should fit, fabrics etc. I was sold. The biggest lesson was don’t dry clean your suit all the time he suggested maybe few times a year unless something major happens and you have to get it cleaned. Education based marketing is POWERFUL! Here is one way I use this this in my speaking business. When a potential client contacts me about an event. At a certain point in our conversation I’ll say... "Even if we can’t work together, I still want you to benefit so based on everything you told me this is what you need to consider when booking a speaker." I then proceed to educate them on what to consider I’m almost always telling them stuff they never even thought about and how it will impact their event. I’ve taught this "script" to all sorts of business and it really easy to apply it to anything. Go out and put this to work in your life. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric "Pants Finally Fit" Anderson P.S. Start sharing information with your clients and soon to be clients they can benefit from. This will develop trust while sharing your expertise. When it’s time for them to make the investment in your products or services your odds INCREASE tremendously. P.P.S. Before I forget If you have not done so already make sure you register for this months Q&A session I’m hosting. This is the time to get you questions answered about the Power of Speaking and how to use it to grow. Click the link below and register right now and save your seat. https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq This weekend I was talking with a friend when she mentioned that Dr. Dre was potentially about to lose millions of dollars because covid my shut down the Super Bowl halftime show and he is producing the show.
I had no idea he was even producing the halftime show. Keep in mind I heard this from a friend aka word of mouth. Then I went online to get the rest of the story. The point is simple social media and the internet gets lots of credit BUT many times it’s still good old fashion word of mouth that gets the ball rolling. People then search for more details online. It ALL works together as it should. The second thing I thought interesting about the story is why would they only cancel the halftime show and not the entire Superbowl over covid. That does not make any sense. I thought about it for a second and my marketing brain said this could be part of a campaign to draw major media attention while creating suspense about the Superbowl halftime show performers will it happen or not. That is a pretty good story for the media to latch on to. A celebrity in this case Dr. Dre on the hook for millions of dollars for the Super Bowl halftime show. You just have to know more. Orchestrating your own controversy is a powerful marketing strategy. True or not it’s a strategy many have used in the past and will use in the future. Most importantly YOU can use the principle too. Finally, Dr. Dre has some serious allegations about past abuse of wives and girlfriends. I would be shocked with this kind of attention about participating in the Super bowl Halftime Show if those claims didn’t pick up steam and bring those stories to the surface in a MAJOR way. Before I forget If you have not done so already make sure you register for the monthly Q&A I’m hosting. This is the time to get you questions answered about the Power of Speaking and how to use it to grow. Click the link below and register right now and save your seat. https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Be Amazing! Sincerely, Eric “It’s Got To Make Sense” Anderson P.S. Don’t forget you can orchestrate your own controversy too. I remember hearing this story about one of the richest people in the world.
Apparently before going into a meeting this person would say if there is something you don’t want me to see don’t show it to me because if I can benefit from it, I’m going to use it. Not sure how accurate this story is but if true at least this person was upfront. On the same side of that coin a friend shared a situation about someone going to his website and directly taking his testimonials and using them as their own. WOW! So here is a little tip. When getting video testimonials, make sure the person giving you the review uses your first and last name and then makes their commit. This is less about worrying or preventing theft and more for the people that see the review knowing it’s accurate and was done for you. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Be Amazing! Sincerely, Eric “Love giving and receiving Rave Reviews” Anderson P.S. I’ve said this before giving testimonials is a great way to market yourself. Because when the person uses it many people look up the person who gave the review. What do you think the main question I get when people find out I aged out of the foster care system and I don’t know my biological parents / family?
Yep, you guessed correctly. Have you looked for your biological parents / family? Here is my answer. NOPE! It usually ends in a bit of confusion because some people just can’t understand why would you not want to know. I’m fine with the situation it is what it is and I’m good with that. Things happened for a reason. People respond the way they do because it’s a cliff hanger / open loop. It’s a question without an answer and people want answers. People want the loop closed. Here is how you can use this in your talks. You can start a story and get to a really good part and say one moment I’ll get back to that in a second. Share some additional information and then close the loop by finishing the story. Try it out because it’s a really powerful language pattern to help keep people engaged and on edge. There is plenty more were that came from. This is just a quick heads up on Tuesday January 25, 2022 I’m going to host a Question and Answer Session for those who have invested to be in my programs. As a gift I will also invite some people from Facebook to be a fly on the wall. I will only answer questions pertaining to my speaking program and the modules. I’m going to schedule it for 2 hours. You’ll want to attend because the answer to someone else’s question may be EXACTLY the answer YOU have been searching for. Naturally this is still a few weeks away I just wanted to give you a heads up. You will find the link to register in the P.S. Oh yeah send your questions to this email. questionsforericanderson@gmail.com Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Be Amazing! Sincerely, Eric “Closing Open Loops” Anderson P.S. You are invited to a Zoom meeting. When: Jan 25, 2022 06:00 PM Eastern Time (US and Canada) Register in advance for this meeting: https://zoom.us/meeting/register/tJIvcOytqD8qHdPFhtoMs6EZ0kjKn3-bgGeq After registering, you will receive a confirmation email containing information about joining the meeting. Subject line What’s Your Theme?
From: Eric Anderson Monday, 6:13 a.m. I trust you enjoyed your New Years Eve and Day. I’m just coming up for air and have put the final touches on my PLAN for 2022. I’m excited for YOU because what I’m going to gift to you throughout the year and the opportunities, I will offer has the potential to CHANGE LIVES! My personal theme for 2022 is MASSIVE ACTION! If you are not putting a theme to your upcoming plans it really helps, give some clarity to the process while self-directing what you should focus on doing. I’m expecting some obstacles to magically appear this year. With the ones I can foresee I’ve already put a plan in place for those. Naturally there will be some things I WILL not see and I’ll deal with those as they arise. The point is I’m doing my best to have a couple of outs when those obstacles appear. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Be Amazing! Sincerely, Eric “MASSIVE ACTION” Anderson P.S. GET READY! One day more then 25 years ago I’m going a
street theater show in the Legendary Atlanta Underground. This was the street venue I performed at when I first moved to Atlanta. During a performance I performed a memory demonstration in which I memorized a bunch of stuff and recalled the info to the audience in an entertaining manner. After the act an older man approached me and says he would never be able to do what I just did. I tell him sure you can and I walk him through a scaled down version of what I just did. The man memorized the items just fine and then gets tears in his eyes and says he was told his entire life he was learning disabled and I just proved that wrong. We had a nice conversation while I prepared for the next performance. I told him how what I just taught him could be used in a variety of ways. I was first introduced to memory techniques while I was in the school library looking for magic books. I came across the name Harry Lorayne which I was familiar with because he was the author of a magic book I owned. I go the table with my stack of books and discover the book from Harry Lorayne was not a magic book but a book called The Memory Book. I learned in that moment that Mr. Lorayne professional career was as a memory expert / trainer. I started reading his book on memory and started to apply what I learned. Fast forward years later that’s how I explained to the guy how to memorized some random objects. I bring all of this up because yesterday I asked the question do you have any interest on a mini training on how to memorize your talk thought for thought. You won’t have to use notes and this will allow you to move through your speech very naturally. I asked the question and MANY people SAID YES Eric I have an interest in that training. I have provided the invitation to the meeting in the P.S. If I “remember” I will send a reminder leading up to Monday August 23, 2021 at 7:00pm. Remember to take the info in the P.S. and put it on your schedule. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Thanking Harry Lorayne” Anderson P.S. Eric Anderson is inviting you to a scheduled Zoom meeting. Topic: How To Memorize your Speech Thought For Thought Time: Aug 23, 2021 07:00 PM Eastern Time (US and Canada) Join Zoom Meeting https://zoom.us/j/4403050905 Meeting ID: 440 305 0905 One tap mobile +13017158592,,4403050905# US (Washington DC) +13126266799,,4403050905# US (Chicago) Dial by your location +1 301 715 8592 US (Washington DC) +1 312 626 6799 US (Chicago) +1 929 205 6099 US (New York) +1 253 215 8782 US (Tacoma) +1 346 248 7799 US (Houston) +1 669 900 6833 US (San Jose) Meeting ID: 440 305 0905 Find your local number: https://zoom.us/u/acSP6NAJ6o Here is how easily you can have your day thrown off.
I had a junk removal guy scheduled to come by so to prepare I go into the garage to organize exactly what I want hauled off. Anyway in the process I discovered a bunch of boxes that were soaked actually ruined along with everything inside of them from some water. I start to investigate and realize there is a leak around the water heater with water spewing out. That changed the course of my day because now I had to solve this until I can get someone out to fix the problem. Anyway, a small leak can bring down the biggest ships is somewhat cliché but holds a lot of truth. Here is a leak I experienced in my business that cost me opportunities. I did not realize my voicemail was FULL so I was not receiving my messages and missed out on a couple of speaking gigs. By the time I realized it the opportunities had passed. Since every speaking gig will almost always produced at least one more paid speaking engagement, the question is how much did I miss out on because of this leak I had in my business. Take a moment and see what leaks you can fix in what you offer the world and you will be flooded with way more opportunity. Naturally being flooded with more business is a good thing. To help stimulate your thought process here is one leak that slips by many people and one I had to fix in my business. For the longest I “thought” because I was good at what I was able to do that by itself would be enough to get people calling me. Wrong! Nobody knew how good I was until AFTER they experienced what I had to offer. In this case the leak was in my thought process and here is how I fixed the leak. I discovered marketing and realized being good at what you do helps you on the back end AFTER someone knows you exist. Go out and fix those leaks. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Still Plugging Leaks” Anderson P.S. I received a call from my friend Joe Turner who also happens to be a member of one of my programs AND a reader of Eric’s Escapades. Joe asked if I would like to perform on his production Atlanta Magic Night, I said sure I would love to do it. Joe and I tried to make this happen a couple of years ago had there was scheduling conflict so I’m excited we can do it now. If you are in Atlanta or close by, I would LOVE to have you come out to the show. The link below will give you all of the details. https://www.eventbrite.com/e/atlanta-magic-night-w-joe-m-turner-eric-anderson-magic-katrina-tickets-164186318699 I’m returning from my morning walk and as I’m
getting closer to my house two little white dogs start trotting towards me barking. I can tell because of the dirt on the paws and fur they dug themselves out of someone’s yard. They are barking in a playful manner almost as if they were saying “yeh man can you helps us out we got out” A car comes through the neighborhood, and I realize they are about to get hit so I walked around a bit with them following me looking for someone who might be looking for their lost dogs. That’s not working I then notice a third dog clearly their friend comes up to me, this dog seemed to have more sense because it was not walking in the street I also notice this dog had an identification tag on with the address on it. I befriend the little dog and look at the tag and realize the dog lives around the corner. I walk around the neighborhood and eventually find the house. The dog with the tag sits there like “yeah man this is where we live.” I ring the doorbell a few times and nobody answers. I then pull up a database and find a possible phone number for the person that lives at the address. I call and leave a message letting the person know their dogs are out. As I’m leaving the message a neighbor that lives next door to this person comes out and tries to put the dogs back in the lock fence. After talking with her I realized she knows the owner, and everything should be fine. I thought this a was a good lesson in marketing. People need to be able to locate you. In our case it might not be a tag around our necks but a tag we keep in our pocket aka a business card. Perhaps a website. He truth is you want a variety of ways for people to locate you. Business cards, social media, website(s), media, referrals and the list goes on. Without marketing nobody can find us and we are just like the little white dogs roaming the streets barking and hoping someone is paying attention. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “The Dog Whisperer” Anderson P.S. Do you want to get paid to speak on virtual events or onstage. If YES, my 2-day LIVE event is happening here in Atlanta. The absolute truth will be revealed. This is the answer. Click the link below for the information about what you will discover during the event. https://www.speakingfornewbies.com/ I hope you enjoyed your weekend. Saturday morning, I hosted the bonus training titled how to put together your promo video made easy.
training is just under 60 minutes and is focused on when a potential client wants to hire us for a speaking engagement and exactly what kind of video, we should send to them to increase our odds of getting booked and how you can do it yourself or have it done easily. This is my gift to you. I will bring the training down and transfer it to the private membership site for the lifetime members in about a week. This will give you plenty of time to benefit for the training. https://www.ericandersonlive.com/promovideomadeeasy.html Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Eric “Video Made Easy” Anderson P.S. Remember I’m hosting a bonus training this Thursday on PowerPoint called MagicPoint. Here is the link to register with all the details. https://zoom.us/webinar/register/WN_afCwlo1dQGGSNmvm3mbZFw Not everything works perfectly.
Let me explain. I invested some money into some advertising. The organization said they had 29,000 people on their list. I gave them what they asked for and I ended up getting three people to sign up for what I was promoting with one person attending. Just like some athletic trainers and players exaggerate the height and weight of their players to hopefully improve recruiting efforts. Some companies that sell advertising exaggerate the size and relationship they have with their audience to recruit more people to pay for their advertising. If you have ever tried to delete a Facebook account, it not as easy as it should be. Why! More people / accounts helps sell advertising. Here are a couple of solutions. I assume they are most likely not telling the truth about the size of their audience. More importantly I almost always ask this question. How engaged is your audience? An engaged audience of 100 people is far better than 29,000 that never see your message. Here are a couple of solutions. Set up a pay for performance situation. This just means they get paid based on how well the list responds to your product or service. Look at it as a test, always test instead of guess. An important point – you can still do very well even when they fudge the numbers. Just beware. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “On To The Next Thing” Anderson P.S. I am very transparent in Eric’s Escapades because if you act like everything is always perfect no one believes you anyway. LOL P.P.S. I almost forgot to share this I help salvage the failed opportunity by getting a testimonial from the one attendee. Always look for ways to leverage every opportunity regardless how it turns out. Yesterday I mentioned I would share a simple strategy that agents, speaker bureaus will LOVE YOU FOR doing and it will book additional gigs for you.
Here it is – get business cards with your face name etc. on the card BUT include the Speaker’s Bureau’s / Agent contact information. This way when someone askes for your information at an event and agent has booked you are still supporting your client aka the speaker’s bureau / agent. Equally important because your name and face is on the card when someone uses the card and reaches out to the speakers bureau they know exactly who you are. This is important because many times people forget the details. For the $10 - $20 investment in the business cards this will work wonders for you when you are in this situation. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Eric “Super Simple” Anderson P.S. Also make sure to let the speaker’s bureau / agent you have created the cards with your face their contact info, so they know you are passing out their information. Also make sure before you do an event for them there is not a 3rd party involved because you could be going behind that person back. The agent will let you know if that’s the case. This is a quick way to ruin future opportunities to get paid to speak I thought about this because a women ask me a question in a totally unrelated business but it applies as a speaker as well the women was asking me how to bypass the producer of an event and go directly to the client that was hosting the event she was trying to deal with the client directly if the producer found out he would most likely get rid of her because she is messing with his money.
The producer CREATED THE ENTIRE opportunity. How does this apply to speaking? If you are working with a speaker bureau, they find the work for you and usually take about 30% of the total fee but they maintain the client which means you can not contact their client for work. You show up virtually or in person and speak and go about your business. But you cannot try to sidestep the speaker’s bureau to avoid the 30 percent or get direct access to the client. If you can get a speaker bureau to work with you it’s more then worth it but they should NEVER be a major source of your speaking income. NEVER! Here is the truth is easier to book your own speaking engagements and maintain the relationship with the client and control your destiny. If you are working with a bureau you want to look at them as just another client. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Eric “Keeping you out of trouble” Anderson P.S. Tomorrow I will share a simple strategy that agents, speaker bureau’s will LOVE YOU FOR and it will book additional gigs for you. I have never seen anyone talk about this before. I can’t be the only doing this. You’ll learn to do this in tomorrow episode. GET READY! While in the military a friend comes to me and says Eric lets go to the club and then proceeds to tell me he has a way to meet women with little to no effort.
He told me to just follow his lead. We get to the club early and he says to me lets stand on the railing next to the dance floor. By the way nobody is dancing yet matter of fact it is mainly women in the club at this time. Anyway, we are standing / talking in front of the dance floor, and I ask him why are we standing here? He tells me this way all the women can see us. After about 10 minutes of that he says ok let’s go over here and we head to an upstairs room in the nightclub and just sit up there talking until the club gets filled up with people. The whole I’m “complaining” saying alright lets get going” He like not yet some more time passes and we finally head down stairs and enter the main part of the club. As we are walking down the stairs he tells me that we wont be in the room for more than a couple of minutes before some women approach us asking were did we go. I’m like yeah right. Sure, enough we enter the main part of the club and a couple of women approach us and asked where did you guys go, we were looking for you. I was very surprised! Even though that was over 30 years ago I think about it today because I realize it was just a form of marketing. Here are a couple of the marketing lessons I now know happened. The first was not being afraid to draw attention to yourself. In our case standing in front of the entire room so everyone can see us. The second was curiosity when the ladies asked us where did we go. Finally, the most interesting part was there was no rejection because the women approached us, so you knew there was some interest there. My system for meeting women was less detailed and just involved me walking up and saying hello my name is Eric. Naturally, there was some rejection with my approach BUT I do not mind rejection because I know I’m getting closer to a YES! When it comes to sales and marketing you want to set yourself up in such a way, so you are dealing with people that have an interest in what you do and what you offer. Naturally, this saves tons of time. One POWERFUL way to have interested people approach YOU is with FREE PUBLICITY. Yesterday I told you about Chandra and I opening The Magic of Publicity Academy. Right now, we are offering a Founders Special so make sure you take advantage of this opportunity because it will more than double in the future. Click here for all the details. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “Crazy Memories” Anderson P.S. I almost forgot part of my friend system to meet women was to have lollipop in our mouth. Strange I know but my guess is it helped us stand out in some way as we were standing on the railing being seen. LOL P.P.S. I also want to point out that my friend HAD A SYSTEM. Getting free publicity is also based on a system check out the details here. P.P.P.S. A friend told me she saw something resembling my friends approach in the news and laughed and said Eric told me about that YEARS AGO! Going against traffic of life and getting results
On Monday’s episode of Eric’s Escapades, I talked about the importance of creating a crowd on Tuesday I mentioned someone reached out to me for help and I told her how to solve her challenge quickly. Well today I will discuss the power of following a different path. Let me explain. The first time I was driving and accidently turned down a one-way street and found myself going in the wrong direction I did not instantly know I was going the wrong way until I saw the oncoming traffic, I panicked and immediately made a correction and fixed the situation. Naturally with the oncoming traffic that can be very dangerous. Let us use a different example of going in the opposite direction that can be very positive. When you go against the norm and do something nobody else is doing it can feel exactly like going down the one-way street in your car. You panic and make the correction and then you find yourself with the flow life’s traffic. In those situations, I found myself going against the grain can be very helpful because this is where I have found elegant solutions that have not only helped me but helped other people get fantastic results. Getting publicity is one of those elegant solutions. Yes, you will be going against the flow of what most people are doing but getting free publicity can provide you with incredible opportunities to help you get massive attention for you, your cause or your business. If you have taken advantage of one of the scholarship seats for the event happening this Saturday and you have thought abut upgrading to the Gold or Platinum packages go to www.MagicofPublicity.com examine what you will receive and decide which option works best for you. People have asked about upgrading so I wanted to remined you that you can take advantage of that option. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “Against The Grain” Anderson P.S. If you are not sure what I’m talking about here is what’s going on… This Saturday May 22, 2021 I’m hosting a Special Event with Chandra Whitfield on getting Free Publicity for you, your business or your cause. Click this link www.MagicofPublicity.com for all the details and how you benefit. If you have already secured your seat, you will receive additional info this week leading up to the event. If you have not secured your seat, what are you waiting for getting free publicity can be a game changer for you. Go to www.MagicofPublicity.com and do this now. Yesterday I received a message from someone who attended my LIVE event. She was making great progress and then she fell off the radar.
I also noticed she unsubscribed from Eric’s Escapades. I thought to myself wow that is too bad because she was doing so well. Anyway, yesterday she reaches out to me asking for help! I asked her about talked about getting off Eric’s Escapades and she said she NEVER unsubscribed and was having some issues with her emails being bounced. I said that must have been the problem. If my system gets to many bounced emails for an email address it will automatically unsubscribe you and kick you out of the system. I think we solved the problem. She needed help in building an audience to buy her brand-new book that is coming out soon. She has no budget; no audience does not have a social media following and is new to the city and does not know very many people. There are a few things I would recommend someone do in this situation. What do you think I told her to do? Find someone who has a large audience and to tap into that audience. I told her using the media is one of the fastest ways to make that happen. With publicity you can go from ZERO to Massive attention OVERNIGHT. In her case her book is the hook to get on television etc. I told her to not try and sell the book while on television but to use the book as a “digital” giveaway and then follow up with those that showed interest so they can get their signed copy of the physical book. I let her know she had to attend the event I’m hosting this weekend with Chandra Whitfield called The Magic of Publicity. All the details will be outlined during the event and so much more. The P.S. will show you how to get all the details about the event this weekend if you have not registered already. Get ready this event can be life changing regardless what type of product or service your offer. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “Zero To Massive Attention In Record Time” Anderson P.S. This Saturday May 22, 2021 I’m hosting a Special Event with Chandra Whitfield on getting Free Publicity for you, your business or your cause. Click this link www.MagicofPublicity.com for all the details and how you benefit. If you have already secured your seat you will receive additional info this week leading up to the event. If you have not secured your seat, what are you waiting for? Go to www.MagicofPublicity.com and do this now.  Eric Anderson and President of the United States Jimmy Carter One of the benefits of getting you or your business featured on television, radio or print / digital media is the opportunities that happen before, during and after your appearance. I will not go into the entire story in this episode but the reason I was able to get a photo op with Nobel Peace Prize Recipient and President of the United States Jimmy Carter was because of an appearance in the media aka Publicity. This happened AFTER the appearance on a local program. This is so easy to do you just have to know what to do to get publicity. Publicity is a game changer regardless of what you do or what business you are in because it positions you as a Celebrity. I mentioned I’m hosting a Live event with Chandra Whitfield called the Magic of Publicity. Today we are officially announcing the event at www.MagicofPublicity.com. Do not miss this opportunity! If you have already registered make sure you still go to www.MagicofPublicity.com and up level your registration if you choose to. Chandra Whitfield is an absolute Pro at what she does and will help you find the story the media wants to promote. This is going to be AMAZING! Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “The Media Wants Your Story” Anderson P.S. In the world of internet people want to find people they can trust. Publicity can help you generate that trust VERY FAST! I’ve mentioned this numerous times and it NEEDS to be repeated over and over again. You must have multiple outs when doing business.
If you asking what is an out, I’m talking about more then one option if one goes south. Back in the day it was called a back up plan. Here is why I bring this up. One of my vendors has been out of pocket for a project he has agreed to complete. I reached out to him for an update, and he said he was having problems with his internet and would respond to me tomorrow well that was three days ago. I’m assuming he is still having challenges BUT now I must move on to complete the project that is already behind. That’s what I mean by having multiple outs. One of my mentors taught me that the worst number in business is ONE. Why? Because when that one is out of pocket, broken, sick or whatever you can keep everything moving without your life coming to a grinding halt. Always ask the question what are my outs? This way if you need to use it you spend less time trying to figure out what to do. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “Outsmart” Anderson P.S. If you or someone you know is looking to go from being unknown to working with the media to build your business or cause or heck you just want to be famous for the sake of being famous you do not want to miss the special event, I’m hosting with Chandra Whitfield on getting publicity. Matter of fact just this weekend a man approached me and says hey I saw you on Television. It was a very short clip that happened Friday but I can now use this footage for numerous things. Anyway, on Saturday May 22, 2021 Chandra and I will walk you through how to properly work with the media to get your story out there in BIG WAY! Chandra is an Award Winning Journalist with work in the New York Times and MANY other publications. Here client list reads like a whos whos for media. Here is the link to sign up for this event. Make sure you share this with a couple of friends that would like to promote what they do through the media. Click this link to sign up for the event. More details coming soon! https://zoom.us/webinar/register/WN_Q-CWqW1-SnukUAWtFNRSVA Yesterday, I received the email below in red about a speaking engagement and “almost” instantly I knew it was a scam.
Why? There was NO detail about how and why they wanted me to speak at their event. Most serious clients will call and or follow up with an email about how they found you etc. I wanted to share this with you, so you are aware. In this case the scammers put a phone number in the email to call. I typed the number into google and my suspension was confirmed. They changed names and the name of the church, but the email is very similar. Just a public service announcement. Here is the original scam email. Blessings to you , I am Michael Fountaine , presiding Priest of the St Patrick's Roman Catholic Church, Corsham, United Kingdom. We are pleased to inform you that we would like to engage you for a speaking event here in Corsham at the Church conference coming up on the 2nd, 3rd & 4th of July 2021. The conference is tagged: 'Big things: How to start small'. Please we would like you to convey to us your availability for one of the dates as it can fit in your schedule. Also, please we would as well appreciate if you get back in-touch with us in ample time so we can start corresponding the details. Thank you and expecting to hear from you soon. Remain Blessed. -- Father Michael Fountaine +447031809672 This is Eric talking again - In ALL my years of having people reach out to me to hire me to speak I have only had something like this happen three times and I recognized it each time. Have an Amazing Day and thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “The Public Servant” Anderson P.S. It’s sad the scammers are most likely using the names of real people. They want you to give them some money through Western Union to pay for work permits etc. Yesterday I went online to find a location so I could “Vote Early”. The Georgia International Convention Center so that’s where I went. I left early because of some stuff I heard on the radio I did not know what to expect in terms of lines.
Anyway, I arrive and myself and a lady are the only ones there to vote in this convention center turned into a massive polling site. I exercised my right as a citizen and they printed out my ballot I was excited because I thought I was going to be able to take it home with me. That was not the case. The next step I had to give my ballot to a lady who then put it into a machine that counted my ballot and the nice lady operating the machine wanted me to see that my vote was cast and I was number 4465 she gave me my little peach sticker and I was on my way. I almost forgot the best part. She said I might I should play those numbers in the lottery. The whole process was designed to make me / people feel comfortable that their vote will really count. I’m not saying my vote won’t count I believe it will but I really have zero idea what happens when that container with the ballots leaves that location and what happens next. I’m bringing all this up because the voting process was a “choreographed demonstration” whenever possible if you can demonstrate your process beyond just words you put yourself in a powerful position to improve your results, response while making people feel better about your process. Demonstration is one of the most powerful ways to sell an idea. One demonstration that really stands out was from an informercial that talked about all the checks they received in the mail each day. Then a mail carrier dressed in the recognizable garb with a HUGE bag of mail comes out on stage and they proceed to dump out the mail onto a table too small to hold all the mail which means the excess mail is cascading onto the ground. Next someone opens up random pieces of mail and pulls out the check and reads out the amount on the check. Naturally this demonstration is much better then saying we get checks in the mail each and every day. When I’m putting together a presentation online or onstage, I always ask myself the question how can I demonstrate the point I’m trying to make. This is extra important when doing a virtual presentation online because people have so many distractions, we have to do more to keep their attention. Always ask is there a way to create a demonstration around the idea I’m trying to explain. Next Tuesday at noon Derek Ostovani will demonstrate how to set up a virtual stage for your online presentations even though he is a student of one of my programs I will be his student to learn his way to set up a virtual stage. Feel free to reply with questions you would like me to ask Derek. And if you have not registered to attend LIVE here is the link https://zoom.us/webinar/register/WN_CDudf8QfQdis4ybDjWRs7g Speaking at virtual events is “HOT” and you definitely want to take advantage of them. Nothing will be sold this is a 100% Gift. Thank you for attending another episode of Eric’s Escapades. Have an Amazing Day! Sincerely, Eric “Did My Duty” Anderson P.S. Join us live by registering at this link. https://zoom.us/webinar/register/WN_CDudf8QfQdis4ybDjWRs7g I almost got into a fight with a direct descendant of the dinosaurs.
Here is what happened. I was on my usual morning walk to get my blood flowing and mentally preparing my day. I also listen to something educational. This particular morning my head was down and I was not paying attention. I walked into a family of Geese I usually see this family in a different location so I was not even thinking I would run into where I did. Anyway, the mom or dad I’ll just call them the protector came at me hissing! I looked and thought I bet I can take this thing and as soon as I had the thought the Goose picked up its pace coming towards me and this goose had WAY TOO MUCH CONFIDENCE. I said it MUST know something I don’t and I got out of there ASAP. I laughed and said well I heard birds are direct descendants of dinosaurs. Seriously, it was simply protecting its family. The truth is you would do the same thing. Personally, for me protecting my family comes down to always working on improving my skills and abilities and taking action on what I’m learning. In addition, I try to get just a tad better. Friday afternoon I gave Virtual Keynote to a group and one of the principles I shared was this idea of making small shifts to get better. Small shifts will make a massive difference when stretched out over a period of time. Think about the day transitioning to the night it’s very subtle shifts in lighting and before you know realize its nighttime. Don’t just focus on making MASSIVE changes but focus on small shifts and before you know it you’ve reached you goal. Naturally reaching your goals will lead to a MASSIVE change. Thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “Scared of a Bird” Anderson P.S. Please share Eric’s Escapades with your friends and colleagues. Send you friends to the link below and tell them what I do… http://www.ericandersonlive.com/erics-escapades.html This episode is a Public Service Announcement.
Yesterday I was on the phone with a friend, my phone beeps, I click over to see who it is and to my surprise it’s a message from Georgia Power saying they are going to cut off lights at 7:00pm. The message continues saying I can call this number or click 1 to speak with someone now. A “Customer Service Rep” picks up the phone and basically repeats the message saying I must make a payment before 7:00pm. They added if I make the payment through my bank depending on when the bank processes the payment it could take 48 hours to post and your service will have been cut off “However” if I go to a local Western Union and make a payment before 7:00pm it will prevent the service from being cut off. Meanwhile as I’m having this conversation, I’m walking to my computer to pull up my account. In the process I say to the Georgia Power “Customer Service Rep” “wow you guys are doing this to people during Covid 191 he then gets UPSET and YELLS! “Sir go online and I dare you to find a statute that says you do not have to pay your bill because of Covid 19.” First red flag because I did not say anything about not paying my bill. I ask to speak to a supervisor. His manager gets on the phone and apologizes for the previous “Customer Service Rep” Now I’m in front of my computer. I ask the guy what is it that I owe and he gives me a number and I say that’s not what my account says, he makes some nonsense statement. I then say Nah you’re not Georgia Power he says, YES we are I say nah you’re not! And he hangs up the phone. My next step is to call Georgia Power myself and I share what happened and she says Yes sir we know about this and lots of people are getting caught up in this scam. The “Real” Georgia Power Customer Service Rep asks would I mind providing the number they called from etc. I could see LOTS of people falling for this scam because it was very well orchestrated. Even though I thought my bill was paid they created enough doubt by simply calling. Their good cop bad cop routine! You can tell this was crafted with effort. Here is what you need to understand this was a “Presentation” that was designed to defraud people. Naturally our goal is to create a “Presentation” that’s designed to HELP people. The POWER of your voice can help or hurt people. What these CROOKS are doing is EVIL! Be on the lookout. Thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “They Almost Got Me” Anderson P.S. emotion trumps logic and if someone gets you emotionally caught of guard it’s easy to make mistakes. Stay calm! It’s easy to forget there are other ways to get the job done.
For example, nowadays, in everyone touts the importance of social media saying things like if you’re not on social you will soon be out of business etc. Do I use social media yes matter of fact some of the readers of Eric’s Escapades came from my Social Media advertising BUT let’s not forget there are other ways to generate business and bring attention to what it is that you do. The truth is EVERYTHING you do should work together to get the results you want to achieve. One of my mentors taught me to look at what everyone in business is doing and don’t do that and you’ll be ahead of the game. The logic is simple if EVERYONE is doing the same thing it can’t possibly be the most effective thing you could do. I bring this up because when following the crowd, it’s EASY to forget there are other actions you can take to get the results your going after. Someone asked me how they could get more business with families throwing birthday parties. I said here is what you do and I guarantee this will get you business. Here is what I told the person. First, I asked the question what do people usually have at a birthday party to eat? They answered a cake. I said exactly here is what you do. Find a local bakery in your area that makes cakes and talk with the owner tell them what you do and ask can you leave some flyers in their location and offer to give them a percentage if you generate any business. Most will say sure feel free to leave your flyer, especially if you have purchased baked goods in the past. How do I know for sure this works? Because I did this myself. Now here is how you grow it. Go to every bakery in your city and do the same thing. Naturally everyone is not going to say yes. But let’s say out of 100 bakeries 50 say sure leave your flyer. Now let’s say you only get an average of “ONLY” two people per bakery to do business with you over the course of an entire year. Well that equals 100 clients. Your total investment is the cost of printing the flyers and driving around to meet the owners / replenish the flyers. I would suggest giving the owner a percentage or make sure you purchase some baked goods even if you don’t eat that stuff just give it away. Easy! This has nothing to do with social media but works wonders. Since we are in the middle of Covid 19 right now you might have to wait but as soon as we get back to what was I would JUMP on this if that’s your business. With a little bit of thought you can see how this applies to lots of business and how to make it apply to what YOU DO! Thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “Now I Want a Cupcake” Anderson P.S. With a little bit of thought you can see how this applies to lots of business and how you can make it apply to what YOU DO! I did a variation of this in my speaking business through corporations’ internal corporate newsletters. Works wonders! The other day my daughter is watching me work and says WOW daddy why do you have so many emails in your inbox.
I tell her because I’m on lots of other peoples lists. She asks WHY? Here’s why – first off, I purposely sign up and get on the lists for companies and marketers that know something about marketing and selling. I discovered you can receive a million-dollar marketing education by observing what other companies are doing and ask questions / observing why they are taking that action etc. Your education goes deeper when you invest in the product and study their follow up marketing process, take note of their upsells, cross sells price points, how they maintain the relationship etc. I first started doing this with MAIL IN OFFERS in the late 90’s and I discovered an entirely new world of how people are selling and marketing their products and services. This helps simulate ideas that can easily be adapted to what it is that you do with very little creativity. I discovered if someone is doing something over and over again it’s HIGHLY likely that something is working for them. And that my friend is why I have so many emails in my inbox AND why love getting “junk” mail because one person’s junk mail is another person’s treasure. Thank you for attending another episode of Eric’s Escapades. Sincerely, Eric “I Love Junk Mail” Anderson P.S. Some of you may remember the commercials back in the day for Hair Club, the guy that said “I’m not only the Hair Club president, but I’m also a client” Side note - that is a strategy right there. Be your own case study! Anyway, recently called into a radio ad for Hair Club to get into their marketing matrix. And they are relentless and do a FANTASTIC JOB marketing and selling their service. They invest TONS of money on their advertising and now I’m able to learn some of their process. P.P.S. Last night I hosted the first session How To Finish Your Book In Record Time. Everyone that attended knows we have 4 more days of the training. This happens each night at 7:00 pm est. If you are already on the list you will now receive your reminders from my zoom account. If you want to join us for the rest of the week here is the link. https://zoom.us/webinar/register/WN_AJDDJD36STiWOjdXszfBqg |
RSS Feed